A Disneyland visitor is suing the park for $5 million, claiming they didn’t reveal they were using facial recognition technology to collect personal information from guests.
Summer Duffield is suing Disneyland, claiming the resort illegally collects visitors’ biometric data – like facial scans – without getting their proper consent. She filed the lawsuit after visiting Disneyland and California Adventure in May.
The lawsuit claims Disney doesn’t clearly inform visitors – often children – that it’s collecting their biometric data. The plaintiff argues that guests should have to actively and knowingly agree to the use of facial recognition technology, and that Disney shouldn’t place the responsibility for protecting privacy on those whose data is collected.
The legal case was started on May 15th in a New York federal court. It references a Times article about how people responded to Disney using facial recognition technology.
The Walt Disney Company didn’t respond to a request for comment.
People are increasingly frustrated with the constant push for new technology, artificial intelligence, and tracking methods, according to UC Irvine Law Professor Ari Waldman.
In late April, Disney began using facial recognition at Disneyland Resort to check guest tickets. The system scans faces, turns that information into a unique number, and then compares it to the ticket details.
Disney states that the information used to identify users is typically deleted after 30 days, except when it’s necessary to retain it for legal reasons or to prevent fraud.
Visitors who prefer not to use the facial recognition technology can enter through a special entrance, clearly marked with a symbol indicating it bypasses the system. During a visit in April, however, only four out of the many entry lines at Disneyland and California Adventure offered this option.
The sign saying “Use of this technology is optional,” adorn the security checkpoint entrances.
According to the company website, this technology makes it easier for visitors to re-enter parks and helps stop fraudulent activity.
Facial recognition is now frequently used to manage crowds and handle ticketing at events and venues.
Dodger Stadium and Intuit Dome are using facial recognition technology to speed up entry for some fans. At Dodger Stadium, the “Go Ahead Entry” system allows guests to enter without showing a physical or digital ticket. At Intuit Dome, fans can use “GameFaceID” – a system that identifies them with their face – to quickly pass through a dedicated lane.
This lawsuit arrives as more and more people are worried about being watched in public, and privacy groups are actively fighting the increasing acceptance of surveillance. Recently, concerns about the government misusing artificial intelligence – like analyzing texts and facial scans – to monitor citizens led to a public dispute between the Pentagon and the AI company Anthropic.
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2026-05-20 13:33