It was in the languid heat of a Dubai afternoon—an hour when even camels look upon the sun with resentment—that Rifad Mahasneh, the indefatigable CEO of OKX in the Middle East and North Africa, found himself surrounded by the pale, blinking lights of the Token20249 event. Here, among the murmurs of great fortunes and greater expectations, Mahasneh uttered a truth as dry as the sand upon which the city sits: “The industry ought to trade less in dreams, and more in daily bread.”
CryptoMoon, that chronicler of digital ambitions, interrogated Mahasneh while nearby, a blockchain enthusiast attempted to tokenize the concept of “hope” and sell it for ETH. With a patience befitting Turgenev’s most world-weary landowners, Mahasneh observed that while the siren song of tokenization now lures even the cacti, not every project deserved a place at the banquet. Some tokens, it seems, belong in the realm of idle conversation, like Aunt Olga’s musings about the old cherry orchard, rather than on an immutable ledger.
“There are things we tokenize,” he mused, with the air of a man who has tokenized his own patience, “and things we tokenize only because we cannot think of anything better to do. Yet when genuine, everyday value appears, one must recognize it—a rare species, not unlike an honest ICO.”
The CEO, with all the seriousness of a Russian father negotiating for his daughter’s hand, conceded the allure of hype in Web3. It lifts projects as easily as a breeze stirs the steppe. But, he stressed, utility—the rarest of crypto virtues—cannot be faked, no matter how many telegram groups proclaim otherwise.
From Desert Dreams to Digital Deeds
Mahasneh’s bemused warnings come at a time when the Middle East—and the ever-eager, ever-glorious UAE—can scarcely clear the sand before erecting another tokenization project. It is, if one is honest, a veritable stampede. On May 1, the MultiBank Group penned a $3 billion deal with MAG and Mavryk, a blockchain event so grand even the sheikhs briefly considered swapping their oil for NFTs of racing falcons.
The government, recently encouraged by their new-found love for code, announced on March 19 that the Dubai Land Department, which has already digitized everything except, perhaps, the bureaucratic tea break, would pilot a real-estate tokenization scheme with the Virtual Assets Regulatory Authority. (Somewhere, a babushka clutched her deed and muttered oaths at “these blockchain people.”)
Of course, not every venture comes crowned with laurel: Mantra, flush with $1 billion in Damac Group assets, soared like a crypto Icarus—only to melt and crash spectacularly, wiping out more market cap than most mortals see in a lifetime. Sic transit gloria, indeed.
Asked to reflect, Mahasneh credited the UAE’s regulatory clarity for drawing in the giants of finance. The rules, it seems, are as inviting as a Dubai shopping mall in July—cool, logical, and full of people losing money.
Stablecoins: Now with Regulatory Blessings (and 80% Less Existential Dread)
In the great bureaucratic steeplechase of stablecoin regulation, Mahasneh was positively effusive. The UAE’s Central Bank, in a fit of uncharacteristic efficiency, established a stablecoin framework in June 2024. Now the issuance, supervision, and licensing of dirham-backed payment tokens are as orderly as a Russian winter, with fewer wolves but more lawyers.
“Elsewhere,” he remarked, “they argue whether crypto should be regulated. Here, we’ve finished our coffee and written the rules.” Investors, he noted, preferred regulated stablecoins; after all, nothing comforts a speculator like knowing Satoshi’s ghost has been properly licensed by the authorities.
Tether has rushed to issue its own dirham-pegged stablecoin (presumably with a matching camel emoji 🤠). Not to be outdone, institutions of such gravitas their acronyms have acronyms—ADQ, FAB, and the enigmatic IHC—announced plans for a locally flavored stablecoin, pending regulatory approval and divine intervention.
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2025-05-06 12:57