So, security certifications are at the top of the list, huh? Banks weighing tokenization partners want ISO, SOC II, the whole nine yards. Great. Trust is the new black, not just tech. You can have the fanciest encryption, but if the guy handling your keys wears a mask and a smile, forget it-trust is what seals the deal, apparently.
Stablecoins Lead As Finance Firms Shift Crypto Focus
A Ripple survey of over 1,000 financial executives worldwide says 72% believe their company must offer digital asset solutions to stay competitive. Yes, because nothing says competitive like adding another box to check on a spreadsheet. The poll covered banks, asset managers, fintechs, and corporate firms across global markets. And what stood out wasn’t just appetite for assets-it was how everyone plans to get there. Plans, plans, plans. If only plans paid the bills, right?
Fintechs are moving fast and building in-house. About 47% of fintech respondents plan to develop their own digital asset infrastructure. In-house! Because nothing screams efficiency like starting from scratch while the clock is ticking. It’s like building a bike while riding it-with fewer wheels and more roundtables.

Corporate firms are taking the opposite route. Nearly three-quarters plan to work with outside providers. It’s the classic build-your-own-standards sandwich-middle bite provided by someone else while you pretend you didn’t notice the price tag.
Banks and asset managers want a middle ground-a seasoned partner to steer strategy while also supplying the tech. Yes, because nothing says stability like outsourcing your brain to a consultant with a slide deck.
Stablecoins drew the strongest interest across the board. Ripple says 74% of respondents believe stablecoins can improve cash flow and free up capital that would otherwise sit idle. Idle capital, finally getting a tan. Ripple adds institutions aren’t just using stablecoins for payments, but as treasury tools. Look at that, treasury management, now with coins that don’t crash entirely after lunch.

Ripple notes institutions are treating stablecoins as more than payment tools-these things are treasury operatives with a sense of humor.
Custody Rises As A Core Priority
Tokenization is gaining ground, but safeguards aren’t optional. Among those evaluating tokenization partners, 89% name secure asset storage as a top requirement. Token lifecycle management comes in at 82%, and primary distribution at 80%. In other words, we’re stacking vaults and checklists like it’s a clearance sale on Wall Street.

Banks show a particular appetite for advisory help. About 85% of bank respondents say pre-issuance structuring support is important, with asset managers close behind at 76%. It isn’t just about buying crypto infrastructure-it’s about getting guidance on how to actually use it. You’d think that would be obvious, but apparently not to everyone with a PowerPoint habit.
Ripple credits several forces pushing digital assets higher: evolving regulations, growing interest from big banks, wider fintech use, and the continued rise of stablecoins. Yes, the stars are aligning, like a celestial spreadsheet with a lot of coffee involved.
The Build-Or-Buy Question Takes Center Stage
The industry’s internal debate has moved on, the survey suggests. It’s no longer about whether to dive into crypto; now it’s who to work with and what to build. If that’s true, we’ve entered a new era-one where grown-ups discuss crypto with a straight face, possibly over a decent coffee and a whiteboard of diagrams nobody fully understands.
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2026-03-21 15:59