SEGA Continues Its 65th Anniversary Celebrations With a Pop-Up Store in Shibuya

SEGA is celebrating its 65th anniversary with a special pop-up shop in Shibuya’s MIYASHITA PARK. The shop features a unique collection of 40 original items that move beyond typical video game merchandise. Instead of just selling branded products, SEGA has partnered with talented artists to create high-quality, handcrafted pieces inspired by their classic games. The focus is on artistry and innovative design, bringing SEGA’s digital world to life through tangible, beautifully made clothing and objects.







