BEAMS Celebrates 50 Years With an Exclusive New Balance 2010 Variant

The New Balance 2010 BEAMS 50th Anniversary shoe in a navy colorway is releasing on May 23rd. It will be available at BEAMS and has a retail price of ¥23,980 JPY (approximately $151 USD). The product SKU is currently to be confirmed (TBC).

New Balance is honoring BEAMS’ 50th anniversary with a special edition of the 2010 sneaker, available in a navy blue color.

This sneaker’s upper is made with breathable mesh and supportive synthetic materials, covered in high-quality cow suede and soft nubuck. It features a deep navy color scheme with four different shades of navy, creating a textured and visually interesting look. The signature “N” logo is placed uniquely on each side, adding a distinctive touch from BEAMS. The insole showcases the BEAMS brand colors and a co-branded design, celebrating the collaboration. You can customize your style with either navy or white laces. Subtle BEAMS branding on the tongue highlights the anniversary theme. For comfort and long-lasting wear, the shoe includes ABZORB cushioning and Stability Web support.

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2026-05-20 13:25