
The movie Blackhat didn’t perform well in theaters when it came out in January 2015, and several things likely contributed to its failure. The trailers made it look like a typical action film, focusing on Chris Hemsworth’s popularity from the Marvel movies, but the film itself was more of a complex techno-thriller. Universal Pictures also didn’t do a great job promoting it, so many people didn’t even know it existed. To make matters worse, it was released around the same time as American Sniper, which was a huge hit. Some viewers also felt Chris Hemsworth wasn’t a convincing choice to play a skilled hacker, despite the potential of casting an actor against their usual type.