As7 is now ASNA Esports: An exciting new chapter in their journey

Every day, the popularity of esports in Japan continues to expand, necessitating frequent changes for teams to maintain viewer engagement. This holds true for As7, an innovative esports collective, who are now rebranding themselves as ASNA.

As someone who has spent years immersed in the world of gaming and branding, I must say that the recent rebranding efforts by the Asian company are quite impressive. Having witnessed numerous rebrands throughout my career, I can attest to the fact that a successful rebrand requires a delicate balance between maintaining tradition and embracing innovation.

Prior to being known as ASNA, As7 gained international acclaim when one of their players, Gontra Pianapo, qualified for the Fortnite Champion Series 2023 (Last Chance Major); this took place during the Asian Finals in Chapter 4, Season 3.

Currently, they’re intending to contest in not just Fortnite, but also three additional fields of competition. Here are the latest teams representing us, known as ASNA:

As7 is now ASNA, and this is their new theme: Find Your Color

As a gamer, I’m hyped about ASNA’s fresh revamp! They’re diving deep into urban culture with their bold new graffiti logo, but that’s just the tip of the iceberg. In 2024, they’re dropping an inspiring slogan: “Find Your Color.” This catchy phrase is more than just words; it’s a concept that unifies their diverse teams, encouraging each one to express their unique spirit and stand out in the gaming world.

In simpler terms, Asna, formerly known as As7, communicated to their fanbase that their latest tagline serves not just as a motto, but as an encouragement for individuals to pursue their personal interests and passions. On their official statement, they expressed that this saying honors the distinct skills and individuality of each gamer. Furthermore, each color used corresponds to a unique esports team, thereby maintaining diversity among their social media followers.

To create the fresh logo, they collaborated with the skillful local artist, C4, who managed their overall visual appearance as well. Initially, they started with rough sketches which eventually morphed into the new logo, preserving the winged design to pay homage to its predecessor.

If you wish to follow their journey, you can find follow ASNA on their Twitter account.