Movies

Amazon says 130 million U.S. customers are watching Prime Video with ads

BBG News

On a recent Monday, Amazon disclosed that over 130 million American viewers tune into their ad-supported Prime Video service on average each month, marking a growth of 15 million users since 2024.

Amazon’s Prime Video introduced an advertisement-free version of their streaming service about a year ago. This allowed Prime members to opt for a $2.99 monthly fee if they preferred uninterrupted viewing of movies and shows, without ads.

On Monday in New York, Amazon will deliver a presentation as part of the annual “upfronts” event within the TV industry, which is known for networking with advertisers. The company stated that it believes it has a unique ability to link content with customers, further mentioning that an average of 88% of Prime Video viewers in the U.S. make purchases on Amazon.

Hollywood Inc.

Last week, networks like ABC, CBS, NBC, and Fox held center stage in the media spotlight. However, this time around, it’s Amazon and Netflix stepping into the limelight, eager to claim a slice of the $27-billion upfront ad market. Here I am, rooting for their success!

Amazon’s Prime Video offers a variety of shows, such as the teenage drama “The Summer I Found Myself,” the mystical epic “The Lord of the Rings: The Ring-wielders,” the graphic novel adaptation “The Boys,” and the renowned “Reacher.” Additionally, Prime Video features fashion-focused reality show “Making the Cut,” which allows viewers to purchase clothing featured on the series directly from Amazon.

Amazon revealed that certain fresh advertising layouts incorporate artificial intelligence-created ad content. This means the AI system analyzes what a user is browsing, and then displays appropriate advertisements when a program is momentarily paused.

According to Alan Moss, the vice president of worldwide advertising for Amazon Ads, it’s been confirmed that our advertisement styles effectively inspire tangible responses, not just within Amazon but also on other platforms.

Amazon’s entertainment division has experienced a significant reorganization, as Jen Salke, the head of Amazon MGM Studios, has stepped down and signed a production agreement. No immediate replacement for her position has been announced.

Hollywood Inc.

Amazon is debuting its initial worldwide show, blending reality TV-style content with their retail outlets.

Over the past few years, numerous streamers have shifted their strategy, moving away from ad-free content to offer less expensive subscription plans that include advertisements as a way to boost their income.

2022 saw Netflix launch a subscription plan with advertisements. Due to increasing demands from investors to boost earnings, streaming services are exploring additional revenue streams, such as tightening policies around password sharing.

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2025-05-12 22:31

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