Google searches for âaltcoinâ have soared to their highest levels since 2021, and interest in âEthereumâ is peaking like itâs 2021 all over again, according to Google Trends data. This sudden spike coincides with a whirlwind of crypto-related exchange-traded fund (ETF) activities and shifts in digital asset treasuries, which might finally drag the spotlight away from Bitcoin. đ
Google Trends has seen these kinds of spikes before, of course. Back in early 2018, âaltcoinsâ had a moment right after Bitcoinâs late-2017 peak, when everyone and their grandma started looking into new cryptocurrencies through initial coin offerings (ICOs). It was like a digital gold rush, but with more blockchain and less pickaxes. đ”ïžââïž
Then, in early 2021, âaltcoinâ searches hit record highs during a broad rally fueled by decentralized finance (DeFi), non-fungible tokens (NFTs), and large-cap coins like Ether, Cardano, and BNB. It was the year when everyone pretended they understood what a DeFi protocol actually did. đ€·ââïž
While Google Trends wonât tell you if youâre about to make a fortune or lose your shirt, it does highlight moments when retail investors get particularly curious. Itâs like the crypto version of âIs it soup yet?â đ„ș
Altcoin ETF Momentum Builds
Institutional investors are finally getting over their Bitcoin and Ethereum infatuation, with crypto ETF activity now extending to a wider range of altcoins. In the first half of 2025 alone, US regulators received at least 31 altcoin ETF applications. Itâs like theyâre trying to diversify their portfolios faster than you can say âdecentralized finance.â đŠ
Notable among these filings is Canary Capitalâs proposal for an SUI spot ETF that directly tracks the Sui token. Shortly after, Cboe BZX requested approval to list Canaryâs fund, which could mark the first US ETF to hold SUI. Meanwhile, Nasdaq filed the necessary paperwork for 21Sharesâ spot SUI ETF, kicking off the SECâs formal review process. Itâs a bit like applying for a driverâs license for a car that doesnât exist yet, but hey, progress! đ
Analysts from Bloomberg Intelligence, including Eric Balchunas and James Seyffart, are bullish on the prospects for other altcoin ETFs. Theyâve pegged approval odds for Solana (SOL), XRP, and Litecoin (LTC) at a whopping 95%, with additional applications for Dogecoin (DOGE), Cardano (ADA), Polkadot (DOT), Hedera (HBAR), and Avalanche (AVAX) also looking strong at 90%. Itâs like a crypto lottery, but with a lot more paperwork. đ
Crypto Treasuries Beyond Bitcoin
Corporate treasury strategies are expanding to include a broader portfolio of altcoins. Ether is now a preferred reserve asset for several firms, with names like Metaplanet, BitMine, and SharpLink Gaming collectively holding billions of dollars in Ether (ETH) and often staking their holdings to earn additional yield. Itâs like putting your money in a savings account that pays you in digital cats. đ±
And the trend isnât limited to ETH. Several companies, including Upexi and DeFi Development Corp., are building sizable Solana positions in their digital treasuries. DeFi Development Corp. holds nearly one million SOL, worth about $200 million at todayâs prices, and stakes the tokens to generate additional yield. Upexi has also increased its SOL holdings to two million in July, most of which is being staked. Itâs like theyâre playing a high-stakes game of Solana Monopoly. đČ
Chainlink has also entered the treasury discussion with the launch of the Chainlink Reserve on Aug. 7, a mechanism that converts usage fees and enterprise payments into LINK tokens to boost long-term network sustainability. Itâs like a digital piggy bank that grows on its own. đ·
Altcoins on the Rise
Data from CoinGecko shows that altcoins have been steadily gaining ground in recent weeks. Etherâs price has climbed 30% over the past seven days and 78% year-to-date, now trading at around $4,722, just shy of its all-time high of $4,878.26 set on Nov. 10, 2021. Other major altcoins have also posted steady gains over the past week, including XRP (+10%), SOL (+19.3%), SUI (+15%), and LINK (+43%). Itâs like watching a slow-motion cryptocurrency race, but with more charts and fewer horses. đ
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2025-08-14 00:56