A Masterpiece Chessboard and Pixel Art Diamonds: Inside Chanel’s Ultra-Exclusive “Coco Game” Capsule

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Summary

  • Chanel has officially launched the “CHANEL COCO GAME CAPSULE COLLECTION,” a limited-edition series of watches and jewelry inspired by classic games and pixel art
  • The collection was unveiled at the Watches and Wonders Geneva 2026 exhibition and features ultra-rare pieces, including a functional, one-of-a-kind diamond-encrusted chessboard
  • Prices for the highly exclusive collection can be over $900,000 USD, with strict production limits ranging from 55 pieces to just a single unit worldwide

Chanel is launching a unique collection for fans of luxury and games. Revealed at the Watches and Wonders Geneva 2026 show, the “CHANEL COCO GAME CAPSULE COLLECTION” blends the worlds of fine watchmaking, exquisite jewelry, and fun game-inspired designs. This exclusive collection reimagines classic games like chess and retro pixel art, celebrating the iconic style of Gabrielle “Coco” Chanel.

Okay, so I just saw this chess set and seriously, it’s insane. It’s called “THE CHESSBOARD” and there’s only one in the world. The base is black obsidian and the board itself is this beautiful black and white ceramic, but get this – it’s all surrounded by diamonds! Each piece is custom-made and has symbols representing the brand – like a tiny version of the Place Vendôme column and a lion. But the coolest part? The Queen is actually Gabrielle Chanel, decked out in a diamond tweed suit! And here’s the real kicker: each piece secretly hides a 25mm watch dial in its base. It’s like, a chess set and a bunch of super fancy watches all in one. I need this in my life!

This collection takes inspiration from the world of video games and applies it to high-end fashion. The “COCO GAME Long Necklace” playfully reimagines Gabrielle Chanel as a pixel-art character, and the “Premiere COCO GAME Ring” is a beautiful, hidden watch. Both designs are extremely rare, with only five of each being made worldwide.

Chanel presented updated versions of its iconic watches. The collection features the “Gabrielle Watch” and the “J12 COCO GAME,” as well as the “Boyfriend COCO GAME” which playfully portrays Chanel as the Queen of Hearts. A particularly striking piece, the “J12 X-RAY COCO GAME,” is limited to only 12 worldwide and cleverly uses contrasting light and dark elements.

The new COCO GAME capsule collection from Chanel reimagines classic watch and jewelry design, showcasing the brand’s endless creativity and signature luxury. You can now place your order.

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2026-04-26 01:27