This summer, while all of New York City was excited about football (soccer), Touchland promoted its new Performance Body Spray at a pop-up event called the TopMob Cup in SoHo. The event, held at 430 West Broadway on July 15th, included a community viewing party that coincided with the semifinals of the major soccer tournament.
The event brought together sports enthusiasts and fashion-forward fans for an engaging and lively game-watching experience. Touchland offered a high-energy watch party complete with music from DJ Elena Lorenzi and a selection of special drinks, including the Suntory Whisky Toki Highball and a non-alcoholic ‘Total Serve’ mocktail. But the excitement wasn’t limited to the game itself; there was plenty more to enjoy.
Touchland created an interactive pop-up experience featuring their Refresh Station. Located near a soccer simulator, the pop-up was designed like a locker room where guests could try four new scents from the Performance Body Spray line – Level Up, Power Play, Total Serve, and Cool Down. These sprays kept everyone feeling clean and smelling great, whether they were active or just coming from work. The new collection is made for busy lifestyles and combines long-lasting odor protection with skincare ingredients and light, modern fragrances – a far cry from traditional men’s body sprays.
Throughout the evening, a popular Touchland jersey customization station let guests create their own unique souvenirs. Using special heat-pressed patches designed for the event, attendees personalized free Touchland jerseys, celebrating a memorable football season. What started as a viewing party quickly turned into a fun, interactive styling experience, and everyone left with a one-of-a-kind keepsake.
The TopMob Cup pop-up shop is located at 430 West Broadway in New York City and will be open until August 16, 2026. It’s open Monday through Saturday from 11 AM to 7 PM, and on Sundays from 11 AM to 6 PM.
2026-07-27 16:56