Gwyneth Paltrow goes naked in the shower to promote $38 unisex Goop shower gel as she says she ‘sages and scrubs herself’ if she has ‘been around lots of people’

Gwyneth Paltrow generated a lot of buzz by sharing a nude photo of herself in the shower, all to advertise her new Goop item.

The 53-year-old actress looked fantastic in a new video promoting her $38 gender-neutral shower gel.

 In a video shared to Instagram, Gwyneth wore just a white towel after having a shower. 

After being around lots of people, I always make sure to cleanse my energy. I do this by thoroughly exfoliating my skin with a body brush, smudging myself with sage, and then taking a shower.

We spent a lot of time developing this body wash. I especially wanted it to have a calming, lovely scent – a blend of black pepper and ginger.

I designed it to appeal to everyone, since my husband also wanted a shower gel that wouldn’t leave his skin feeling dry.

Gwyneth hinted at the new product last week by posting a playful photo of herself outside wrapped in a towel, surrounded by bright flowers.

Goop Beauty announced a new product coming soon with a playful message: “Want to shower with us?” It seems they’re adding another item to their skincare line.

Gwyneth Paltrow often shows off her physique while promoting her Goop lifestyle brand, which she started in 2008.

Let me tell you, one moment that really sparked conversation was back in 2017 when I did the very first print issue of Goop. We were playing with a natural, earthy vibe, and I decided to go topless – covering myself in mud for the cover! It definitely got people talking, and it felt right for the vision we had.

In late 2022, the Academy Award-winning actress wore a revealing nude bodysuit while showcasing Goop skincare products during a shower scene.

The next year, she again posed without a top – this time wearing baggy jeans – as part of a promotional event for Goop’s products.

Last year, the actress shared details about her workout routine in an interview with British Vogue.

She told the publication she tries to do a Tracy Anderson workout at least three times a week.

The actress incorporates intense Pilates sessions on the reformer machine twice weekly, explaining that it’s important for strengthening her bones as she goes through perimenopause.

Back in 2024, the mum-of-two discussed her diet while talking to Harper’s Bazaar. 

I used to practice intermittent fasting and still mostly follow that pattern now. I usually have a smoothie for breakfast around 9 or 10 am, depending on how hectic my day is. The idea is to give my digestive system a break in the mornings.

She also explained that she mainly focuses on a paleo diet. 

Gwyneth shared that she pays close attention to getting enough protein in her diet. While she enjoys eating lots of vegetables, she doesn’t follow a plant-based diet.

Gwyneth recently caused quite a stir with her appearance in an advertising campaign for high-end homes in Israel, receiving both positive and negative reactions.

The American actress appeared in a promotional video showing her morning routine in a tall apartment building. As she got ready, she highlighted the advantages of having a park nearby.

In a video, she explains that many famous buildings are located near parks, and then asks her driver to take her to ’51 Park,’ a high-end residential complex in the wealthy city of Herzliya, Israel.

Gwyneth Paltrow’s partnership with an Israeli real estate company called Aviv Melisron has sparked controversy online. Many social media users are criticizing her, claiming it shows support for Israel’s military actions in Gaza and Lebanon.

Social media users criticized Gwyneth Paltrow after she promoted luxury penthouses in Herzliya, Israel, amidst the ongoing conflict in Gaza and violence in Lebanon. Some accused her of being insensitive and prioritizing profit over ethical considerations, playing on her famous phrase ‘consciously uncoupled’.

One online commenter described the woman – a wealthy, white individual – as disturbingly involved in supporting a state actively committing genocide in multiple regions, suggesting she’s eagerly seeking any chance to help.

‘She signed a $10M contract with the murderers of 17,000 children in Gaza,’ an X user said.

I’ve been so heartened to see so many people standing up for this actress! She’s rightfully proud of being Jewish and showing her support for Israel, especially now. With antisemitism sadly spiking worldwide since the horrific attacks by Hamas on October 7th, 2023, it’s incredibly important to see someone embrace their identity and speak out.

According to one post on X (formerly Twitter), Gwyneth Paltrow, who is Jewish, has repeatedly condemned antisemitism and called for the release of hostages.

One social media user observed that many celebrities who are no longer at the peak of their careers criticize Israel in an attempt to regain attention. They also pointed out that successful celebrities understand that treating Israelis with respect is both good for business and morally right.

Someone also praised Gwyneth Paltrow, the Academy Award-winning actress, for signing on as the spokesperson for a new apartment complex being built in Herzliya, Israel.

Gwyneth Paltrow hasn’t let criticism or attempts to silence her stop her from proudly expressing her Jewish identity and speaking out about the difficult situation of the hostages in Israel, as she did following the events of October 7th. I’m not surprised by this, and I appreciate her taking a principled stand.

The actress has often discussed her Jewish background and has voiced her support for the hostages held in Gaza.

2026-07-22 14:50