Summary
Samsung has created a new division, RX (Robotics eXperience), to bring all its robotics work together and speed up the development of robots that use artificial intelligence. The division will be run by Dongkun Lee, who previously worked at Hyundai and Boston Dynamics, and will report directly to Samsung’s CEO, TM Roh. Samsung is planning to invest around $13 billion to build factories in South Korea and research centers around the world to manufacture humanoid robots and process the data they generate.
Samsung has made a big move into robotics by creating a new division called RX (Robotics eXperience). This shows Samsung is shifting from simply researching AI and robots to actually building and selling them. The company combined its various robotics teams and technologies to speed up the creation of advanced humanoid robots. Investors reacted positively, and Samsung’s stock price rose almost seven percent after the announcement.
Dongkun Lee, a seasoned executive with experience at Hyundai and Boston Dynamics, now leads Samsung’s robotics strategy. He reports directly to CEO TM Roh, who is closely involved in this important area. This move highlights Samsung’s commitment to making autonomous hardware a key part of its future growth.
To support its new leadership, the manufacturer is investing 19 trillion won (around $13 billion) in buildings and equipment. Most of this money will go towards creating facilities to build humanoid robots and a dedicated data center in Gumi, South Korea. The company is also growing internationally by opening research centers in the United States, China, and Japan. These centers will help the company connect with local expertise and recruit the best talent from around the world.
The RX division has been strengthening its team with top researchers and engineers to overcome challenging technical problems. They’ve recently hired experts in areas like self-driving technology and robotic control, showing a strong commitment to developing advanced robotic hands. All of this work is centered at the company’s Seoul R&D Campus in Seocho District, where two full buildings are now devoted solely to robotics research.
Samsung is moving quickly to start using these robots in real-world situations. They plan to put them to work in their factories – making semiconductors, smartphones, and appliances – by later this year. This will be a thorough test of the technology. If the robots prove successful and cost-effective within Samsung’s own operations, the company aims to expand their use to stores and eventually into people’s homes.
2026-07-22 12:57