Summary
- Travis Scott was spotted at the 2026 UEFA Champions League Final wearing unreleased eyewear, officially teasing the highly anticipated Oakley x Cactus Jack collaboration
- The appearance builds on Scott’s groundbreaking appointment as Oakley’s first-ever “Chief Visionary,” a role focused on shaping the brand’s cultural direction and product innovation
- Oakley’s Global President, Caio Amato, fueled the hype by posting a photo of Scott on Instagram, confirming the rapper is “bringing some cool s#%* from the future”
Travis Scott consistently influences fashion trends, and he didn’t disappoint at the recent Champions League Final in Budapest. While Paris Saint-Germain and Arsenal battled it out on the field, Scott drew attention for his unique style, specifically a pair of unreleased sunglasses. These futuristic shades offered fans the first look at the upcoming collaboration between Oakley and his Cactus Jack brand.
The recent buzz is thanks to Travis Scott becoming Oakley’s Chief Visionary – a major, long-term partnership focused on completely updating the brand’s creative direction. This goes way beyond a typical celebrity endorsement; Scott and his Cactus Jack team will be actively involved in shaping Oakley’s look and feel. They’ll be redesigning classic products and pushing the limits of design and innovation for new eyewear and athletic wear, with the goal of making a big cultural impact.
Oakley immediately confirmed the authenticity of the frames seen at the event. Caio Amato, Oakley’s Global President, posted a picture of Travis Scott at the match on Instagram with a message that excited fans. He wrote, “We’re all about challenging the status quo… creating for the future and delivering it now ❤️🔥 Our Chief Visionary @travisscott is showing off some incredible style from the future!”
The initial look at the collection perfectly captures the energetic, post-apocalyptic style Scott is known for, blended with Oakley’s focus on high performance. Scott has often worn classic Oakley designs during his performances, but this new line is the first time fans can buy completely new designs created in collaboration with his Cactus Jack brand.
Details like exact release dates, official model names, and prices for the Oakley x Cactus Jack collection haven’t been announced yet. However, with Travis Scott seen wearing the gear during major sporting events, an official launch is likely coming soon. Stay tuned for more information about this exciting collaboration.
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A post shared by Caio Amato (@caioamato)
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2026-06-02 11:26