Oreo Celebrates 13 Years of BTS With “Purple Pancake” Cookies

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Summary

  • Oreo has announced its largest global collaboration to date, partnering with K-pop supergroup BTS to launch a limited-edition cookie inspired by South Korean street food
  • The “Purple Pancake” cookies feature the brand’s first-ever purple wafers and a white-and-tan creme filling formulated to taste like hotteok, a traditional brown sugar-stuffed pancake
  • Released to celebrate the band’s 13th anniversary, the cookies include 13 unique wafer embossments designed by the members, including their names and the group’s iconic light stick

Oreo and the K-pop group BTS have teamed up to release a special edition cookie! These limited-edition Oreos feature a sweet creme filling inspired by hotteok, a beloved brown sugar pancake from BTS’s childhood in South Korea. The cookies also have a unique purple wafer, a tribute to the band’s dedicated fans, known as ARMY. This collaboration is particularly exciting as BTS returns to the music scene after a break for military service.

This new release celebrates the group’s 13th anniversary, marking thirteen years since they first started in 2013. Fans will find thirteen different designs pressed into the cookies, each one unique and colorful. These special patterns include the names of all seven members, as well as symbols like the group’s official light stick. If you line up three particular cookies, they even reveal a hidden message! The company behind the cookies, Mondelēz International, put a lot of thought into these details to make sure the product truly connects with fans around the world.

Matt Foley, the marketing VP at the cookie company, explained that this project is much larger than a typical local promotion. They plan to launch the products in over 80 countries. This widespread release is designed to keep the brand current and take advantage of the growing worldwide popularity of K-pop. The campaign also helps the musicians succeed in today’s very competitive music industry.

To celebrate the new flavor, there’s an online event where people can share ‘love letters’ – the best ones will be shown to the world! Fans can buy the limited-edition snack early through online presales starting June 1, 2026. It will then be available in stores across select countries starting June 8.

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2026-05-27 14:25