Karina of aespa Stars in Gentle Monster’s “Veggie” Collection Campaign Film

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Summary

  • Gentle Monster unveils the “Veggie” Collection, a surreal eyewear line inspired by vegetable forms and colors
  • Campaign stars aespa’s Karina, set against a surreal dreamscape with sheep and tomatoes
  • The collection comprises 10 foldable designs and is set for a global launch on June 5, 2025

Gentle Monster, the innovative South Korean eyewear brand, has launched its new “Veggie” collection. The line features small, foldable glasses with a unique, artistic style, blending nature-inspired themes with a surreal and playful aesthetic.

The collection is brought to life through a strange and dreamlike story, showcased in a new video featuring aespa’s Karina. The video takes place in a barren field filled with oversized, unusual vegetables, creating a fantastical world. We see the characters relaxing in the grass, playfully balancing on sheep, and intensely gazing while enjoying tomatoes.

The eyewear collection features 10 different folding designs, ranging from smooth, flowing shapes to sharp, modern lines. Two standout styles are the Aden, with its oval frame and unique temple arms inspired by textured tomato stems, and the Tofi, which has subtly curved lenses and vine-like details. As a fun bonus, each pair comes with a collectible plush keychain – a playful “Veggiemon” reimagining vegetables like broccoli, eggplants, and tomatoes as charming bag accessories.

Gentle Monster’s new Veggie Collection will launch worldwide on June 5, 2026. You’ll be able to find it in stores and on the Gentle Monster website starting at 11 a.m. EST in North America and 5 p.m. BST in the UK and Europe. To mark the launch, the brand is creating special, garden-inspired pop-up events in seven cities around the world—including Los Angeles, Seoul, Tokyo, Shanghai, Beijing, and Bangkok—featuring giant vegetable sculptures and fun photo opportunities.

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2026-05-20 12:55