Lacoste and BEAMS Team up for an Exclusive 50th Anniversary T-Shirt Collection

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Summary

  • To mark its 50th anniversary, Japanese retailer BEAMS has partnered with Lacoste for a unique, customized collection.

  • The two brands are launching a limited-edition “Badge T-Shirt” that combines their classic styles into a comfortable, everyday piece of clothing.

  • A unique Lacoste crocodile logo sets this piece apart. The logo appears on the left chest and the back of the neck, and it cleverly includes the word “BEAMS” within the crocodile’s design.

BEAMS, a hugely influential name in Japanese fashion, is celebrating its 50th anniversary with a collaboration with iconic French sportswear brand Lacoste. Together, they’ve created a limited-edition Lacoste x BEAMS 50th Anniversary “Badge T-Shirt” – a fresh take on a classic piece that collectors will love.

The collaboration initially appears to stay true to Lacoste’s classic, clean-cut style, which the brand is known for worldwide. But upon closer inspection, you’ll notice unique details that make this collection special for fans of both brands – a true item for collectors.

The standout feature of the “Badge T-Shirt” is its custom branding. The iconic Lacoste crocodile logo appears on the chest and back of the neck, but with a special twist: the word “BEAMS” is cleverly built right into the crocodile’s design. A detailed embroidered graphic on the chest adds a high-quality finish, marking this 50th-anniversary edition with a unique touch.

If you’d like a souvenir from this special collection, limited-edition t-shirts are now available. The Lacoste x BEAMS 50th Anniversary “Badge T-Shirt” costs ¥12,100 and can be bought directly from the BEAMS online store as long as they’re in stock.

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2026-05-16 13:26