The Madhappy x Converse Chuck 70 Pack Gives One of Footwear’s Most Loaded Silhouettes a West Coast State of Mind

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Okay, so I’ve been following the Madhappy x Converse Chuck 70 collaboration, and here’s the info on all the colorways dropping on May 15th. There’s the ‘Graystone,’ ‘Lipstick Red,’ ‘Natural Ivory,’ ‘Black,’ and a really cool ‘Thunderdaze Pinstripe’ version. The ‘Graystone,’ ‘Lipstick Red,’ and ‘Black’ all retail for $130, while the ‘Natural Ivory’ and ‘Thunderdaze Pinstripe’ are $120. You can grab a pair at both Madhappy and Converse!

Converse and Madhappy have teamed up again, this time focusing on the classic Chuck 70 sneaker. The collection, launching May 15th, includes five colorways – “Graystone,” “Lipstick Red,” “Natural Ivory,” “Black,” and “Thunderdaze Pinstripe” – available in both high-top ($130) and low-top ($120) versions. Each pair features unique hand-applied details and high-quality materials, giving the Chuck 70 a more premium feel than many collaborative designs.

The Converse Chuck 70 is a classic shoe that works well with different creative ideas without losing its original look, making it a great choice for collaborations. Madhappy, the brand behind the latest designs, realized the Chuck 70 doesn’t need a complete makeover—it just needs a thoughtful touch. Since starting in 2017, Madhappy has focused on positivity, and they’ve brought that feeling to the shoe through carefully chosen materials and subtle details. These include felt patches, oversized suede stars, hidden pinstripes inside, and a nostalgic logo. None of these changes are flashy, but together they give the Chuck 70 a familiar yet updated feel.

This collection features five different color schemes, each with a specific purpose. Graystone and Natural Ivory offer subtle, classic looks that work year-round, while Lipstick Red and Black provide bolder choices. Thunderdaze Pinstripe stands out with its unique design, bringing the interior pinstripe pattern to the outside. The Graystone Chuck 70 Hi, sold only at Madhappy, is the most accessible piece in the collection and is expected to sell quickly, potentially becoming the most valuable option for those who miss the initial release.

This campaign expands on the existing visual style of Madhappy and Converse’s previous work, focusing on a raw and authentic portrayal of youth – capturing life as it happens, rather than presenting a polished, idealized image. Featuring Gene Gallagher, son of Liam Gallagher, the campaign benefits from his recognizable presence without being overshadowed by it. Photographer Angela Hill’s natural style ensures the images don’t feel overly promotional, even though they are advertising the collection. The result is a look that reflects the shoes’ core message: understated confidence, a sense of progress, and genuine ease.

It’s significant that this is the second collaboration between Converse and Madhappy, building on their first successful project in December 2025. That initial release showed they shared a clear creative vision, and this new collection proves it wasn’t just a one-time thing. Instead of simply repeating the first design, they’ve developed it further. The new campaign feels fresh while still staying true to the overall look, and using classic American colors cleverly connects Madhappy’s West Coast vibe with the iconic, all-American Chuck 70. It feels like a natural fit, not something forced.

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2026-05-14 17:56