TEAM WANG Design’s COOKIES 7 “RESET” Trades Logos for Hardware

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Summary

  • TEAM WANG design launched COOKIES 7 “RESET,” the latest chapter in the brand’s ongoing COOKIES series shaped by creative director Jackson Wang’s personal journey
  • The collection is built around a diluted neutral palette of ash grey, dark moss green, deep brown, and khaki, anchored throughout by a consistent all-metal button hardware system

TEAM WANG design’s new COOKIES 7 “RESET” collection marks a shift inward for the brand. Rather than focusing on dramatic changes, it emphasizes subtle improvements and foundational adjustments. You can purchase the collection now on the TEAM WANG design website, HBX, and through their WeChat Mini Program.

Understanding “RESET” means seeing it as part of Jackson Wang’s ongoing “COOKIES” series, which feels like a personal journal documenting his growth as an artist and entrepreneur. While “ACCEPTANCE” (COOKIES 6) explored the balance between opposing ideas, “RESET” looks forward, asking what happens after acknowledging those tensions. Wang’s answer isn’t about completely changing who he is, but rather about going back to basics – a fresh starting point for clearer thinking and more authentic creativity.

As a gamer, I really noticed the color choices in this collection – they’re super grounded and natural. Think earthy tones like ash grey, browns, mossy greens, and khakis, all blending together like layers of dirt and stone. It’s not about bright, flashy colors grabbing your attention; instead, the colors are really muted and subtle. This makes the shapes and textures of everything pop instead. It feels like the designers intentionally stepped back from using color to make a statement and instead used it to create a natural, realistic feel – almost like the environment itself is the focus.

The design emphasizes quality materials and subtle details. Metal buttons are used throughout the collection, providing a consistent visual element and a sense of structure. These repeating details add a feeling of weight and cohesion without being flashy, offering a reward to those who look closely. The overall shapes are refined and balanced – not overly dramatic – with a focus on tailoring that ensures the pieces will maintain their appeal over the long term, rather than just being trendy for a moment.

The brand’s look is evolving too. This collection sees the “TEAM WANG design” branding shortened to just “TWD.” This isn’t about making the logo stand out anymore; the brand believes its audience already understands who they are. It suggests a new confidence – the clothes don’t need to shout the brand name because people already recognize the style.

The COOKIES 7 “RESET” collection is now available for purchase at HBX, the official TEAM WANG design website, and through the TEAM WANG WeChat Mini Program.

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2026-05-14 10:26