In a stunning twist of cosmic irony, PayPal’s PYUSD stablecoin has just received a colossal shot in the arm, thanks to YouTube’s sudden decision to let US-based creators accept payments in it. This development arrives at a time when the crypto regulatory landscape has improved-by which we mean it’s now slightly less chaotic. The passing of the GENIUS Act in July 2025 (a bureaucratic miracle disguised as legislation) has made stablecoins the new black, or perhaps the new beige.
PYUSD Stablecoin Payouts Go Live on YouTube
Earlier this year, PayPal had already figured out how to send stablecoin payouts to people who exist, and now YouTube has decided to join the fun. May Zabaneh, PayPal’s head of crypto (a role that probably requires a PhD in jargon), confirmed to Fortune that the feature is live. She also said, “The beauty of what we’ve built is that YouTube doesn’t have to touch crypto, and so we can help take away that complexity.” Translation: We’re hiding the chaos behind a curtain, and you’ll never notice it’s there. Ever.
PayPal and YouTube have been dating for years. PayPal handles payments for users and payouts for creators via AdSense, while YouTube, in a surprising turn of events, has started flirting with the cryptosphere. Digital assets are now the shiny new toys in mainstream finance, much like how disco was once the shiny new trend in music (and then wasn’t).
Given YouTube’s vast reach (it’s basically the universe of cat videos and existential dread), this move could help PayPal push PYUSD further into the stratosphere. Launched in mid-2023, PYUSD has since grown from a $500 million toddler to a $3.9 billion teenager, according to CoinGecko. That’s a 780% growth in a year. Impressive, if you ignore the fact that it’s still a stablecoin.

PayPal PYUSD Stablecoin Growth | Source: CoinGeckco
As the image above reveals (if you squint and believe), PYUSD’s market cap exploded like a radioactive confetti cannon in September. In four months, it achieved nearly 300% growth. During this time, it also joined Spark’s lending markets and Bitfinex’s Stable network-a blockchain so institutional-grade, it probably has its own therapist.
The Rise of Stablecoin Market
Following the GENIUS Act’s approval, the stablecoin market has been booming. Corporations, banks, and governments are now treating stablecoins like the latest fitness trend-everyone’s doing it, even though no one quite knows how. Meanwhile, the UK’s Financial Conduct Authority (FCA) has declared stablecoins their top priority for 2026. They’re opening a sandbox for companies to play with stablecoins, which sounds suspiciously like a bureaucratic dance-off. Let the games begin. 🎉
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2025-12-12 16:20