Bitcoin Miner MARA Stock Soars Even After Earnings Miss – Analysts Love Its “Magic Tricks”

What to know:

Well, well, well. It seems that MARA Holdings (MARA) decided to show everyone how to party on Friday by seeing its stock climb—yep, even after the first-quarter results were less than spectacular. Analysts are giving it a thumbs-up for cutting costs like a pro. Looks like the company’s cost-slimming strategies are paying off big time.

Jefferies analysts, probably sipping their morning coffee with glee, said that as the price of bitcoin improves this quarter, and with MARA focusing on a brighter future powered by solar and gas (seriously, flared gas-driven data centers?), energy costs should be dropping like a hot potato, boosting margins. Who doesn’t love a cheaper electric bill?

“MARA’s expanding its wind farm (114 MW) and has fully powered up its 25 MW micro-flared gas data center,” said Jonathan Petersen, who clearly believes in the power of wind and flare. “These changes will help MARA cut energy costs,” he added with the certainty of a fortune teller predicting sunny days ahead.

If the company keeps snapping up these energy gems, it’ll be swimming in profits, Petersen wrote. “More power assets? More profits, more margins, and more glory when the next bitcoin halving event arrives!” He even bumped the stock target to $16, up from $13. I guess good things really do come to those who get their energy from the wind.

Bitcoin mining used to be the golden ticket to endless riches, but now the profit margins are as flat as a pancake, especially after that pesky halving event. Oh, and let’s not forget the electricity bill nightmare that keeps eating into the profits. It’s like being stuck in a never-ending game of ‘Who Can Spend More on Power?’

To survive, miners have had to jump into the AI and high-performance computing (HPC) craze, but not MARA. Nope. They decided to stick to their guns and focus on diversifying in more… grounded ways. Think transaction services, mining pools, buying bitcoin, and—wait for it—cutting energy costs using fancy green energy tactics.

And it seems that focus on slashing power costs is what really turned heads in the market.

Kevin Dede from H.C. Wainwright couldn’t help but gush about how MARA’s strategy is, well, “different.” He believes the company is playing a long game by focusing on energy conversion tech, while other miners are scrambling to figure out AI. “MARA’s sticking to its roots, gently waging war against rising energy costs while others race to be the next AI superstar,” he said with a smug grin.

For Dede, it’s all about making magic out of power: “MARA’s secret sauce is in making energy work harder—either from unused power or making the used power more efficient.” Sounds like a recipe for success, doesn’t it?

MARA’s stock shot up by 9% on Friday, leaving the CoinShares Valkyrie Bitcoin Miners ETF (WGMI) looking a little green around the edges, with its 0.3% dip.

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2025-05-09 21:48