BVLGARI Unites Roman Glamour and Swiss Precision at Watches and Wonders 2026

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Summary

  • At Watches and Wonders 2026, BVLGARI debuts the Octo Finissimo 37mm series and the record-shattering Ultra Tourbillon Platinum
  • New Serpenti Tubogas Studs, Serpenti Aeterna and B.zero1 jewelry highlight a bold Gold & Steel aesthetic

BVLGARI returns to the prestigious Watches and Wonders event in Geneva, solidifying its reputation as a leading watchmaker. Their latest collection beautifully blends Swiss precision with Italian design flair. Focused on innovative shapes, the new timepieces explore the contrast between gold and steel, feature incredibly small yet powerful movements, and reimagine BVLGARI’s most iconic designs. This forward-thinking approach combines the inspiration of ancient Roman architecture with modern digital technology, all while pushing the boundaries of watchmaking.

Serpenti Tubogas Studs Capsule

The Serpenti Tubogas Studs collection revisits BVLGARI’s bold gold and steel designs from the 1970s. This new line blends jewelry craftsmanship with industrial aesthetics, pairing the serpent’s curved shape with the striking, geometric “clou” stud. Inspired by BVLGARI’s heritage, these pyramid-shaped details turn the flexible Tubogas coils into a beautifully sculpted piece that feels natural to wear. By combining luxurious gold with strong steel, the collection reimagines the classic serpent as a contemporary and coveted accessory.

Okay, so I just checked out this new watch collection, and it’s seriously stunning. There are four different limited editions, all about bold colors and cool materials. Each one has a really vibrant face, using things like hardstone and this amazing iridescent mother-of-pearl. One version is yellow gold with a deep red carnelian dial and 60 diamonds – talk about flashy! The others play with two-tone looks, mixing gold or rose gold with steel, and then pairing that with faces made of green malachite, blue sodalite, or more of that shimmering mother-of-pearl. They’re powered by a quartz movement, so they’re accurate, and they’re a nice size at 35mm. The little detail I love? A pink rubellite cabochon set into the crown. It feels like a classic design with a really modern, adventurous vibe.

Octo Finissimo Ultra Tourbillon Platinum

In 2025, BVLGARI stunned the watch world by setting its tenth world record for the slimmest watch with the titanium Octo Finissimo Ultra Tourbillon. Now, they’re releasing an even more exclusive version: the Octo Finissimo Ultra Tourbillon Platinum. This incredible watch measures just 1.85mm thick – an astonishing feat of engineering. While it retains the record-breaking thinness, the use of platinum – a metal valued for its weight and beauty since the time of King Louis XVI – gives the watch a more substantial feel. Working with platinum at this scale is incredibly difficult, requiring specialized skills to maintain the collection’s sleek design within such a strong, yet flexible, material.

This watch stands out with its bold blue coating on the open-work hour and minute hands, creating a striking contrast against the sleek platinum case and bracelet. Inside its 40mm frame is a hand-wound movement, the BVF 900, featuring a tourbillon and offering a 42-hour power reserve. Every part of the movement has been carefully designed and finished, from the unique treatment of the mainplate to the intricately decorated steel ratchet wheel. Limited to only 10 pieces, this watch represents the pinnacle of modern watchmaking craftsmanship.

Serpenti Aeterna

The Serpenti Aeterna marks a stunning evolution of BVLGARI’s iconic serpent design. Stripped down to its essential shape, it’s a bold statement of pure form, crafted from vibrant gemstones and gleaming yellow gold. The high-jewelry version is a breathtaking work of art, featuring 122 rare colored stones like rubellite, amethyst, emerald, and Paraíba tourmaline. It took 225 hours to create this dazzling piece, where the brilliance of the gems is highlighted by a delicate outline of sparkling white diamonds that trace the serpent’s form.

BVLGARI introduces a new version of the Serpenti Aeterna in simple, radiant yellow gold. This design emphasizes the watch’s sleek, curved shape and offers a balance between luxury and wearability. It features a white mother-of-pearl dial and subtle diamond details on the watch head and bracelet, mirroring the bracelet’s flowing design. Both of these 24mm quartz watches showcase a dramatically reimagined snake head and intricately designed, openwork scales on the bracelet, allowing light to play with the stones and creating a stunning, colorful piece that embodies motion and delight.

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2026-04-14 01:56