Netflix prices are rising again, hitting $27 a month

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Netflix prices in the U.S. are going up — again.

Netflix is raising its prices again, less than a year and a half after the last increase. The ad-supported standard plan will now cost $8.99 a month, a $1 increase. Both the standard plan without ads and the premium plan will go up by $2, costing $19.99 and $26.99 per month, respectively. These price changes were updated on the Netflix website on Thursday.

Netflix stated to Variety that they are continuing to offer different plans and price points to suit various customers. They are also adjusting prices to allow for continued investment in high-quality entertainment and improvements to the overall member experience.

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I’m really excited for baseball to start this year, but it’s going to be a bit unusual! Instead of a bunch of games happening all day on opening day, Netflix is doing something new – they’re going to be the only place to watch the very first game, with the Yankees taking on the Giants this Wednesday. It’s a cool way to kick off the season, even if it’s different than what we’re used to!

Netflix is raising prices while also expanding what it offers. Beyond its popular original movies and shows, the company now includes podcasts, live events, and even games. Recently, they streamed a Major League Baseball game worldwide for the first time.

Recent data from Deloitte shows that people are still spending about $69 a month on streaming services, on average. While many are becoming more aware of price, two-thirds of subscribers are now choosing cheaper options with ads – a 20% jump from last year.

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Over the past year, four major streaming services increased their prices, leading many viewers to choose plans that include advertisements to save money. Recent research from Deloitte shows that about two-thirds of streaming subscribers are now opting for these ad-supported plans, demonstrating that people are becoming more focused on cost when choosing services.

Michael Smith, a professor at Carnegie Mellon University specializing in information technology and public policy, explained that streaming services base their price increases on data. They can instantly see how customers react to any price changes, allowing them to adjust accordingly.

Smith noted that in the past, when information was scarce, many pricing choices were based on intuition. However, she emphasized that this is no longer the case today, as we now have access to much more data.

Netflix shares ended the day Thursday up a little over 1% at $93.32.

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2026-03-27 00:01