Robert Irwin the influencer! TV star goes from milestone Gold Logie nomination to flogging meal prep in cringe new advertising campaign

Robert Irwin the influencer! TV star goes from milestone Gold Logie nomination to flogging meal prep in cringe new advertising campaign

As a die-hard fan of Robert Irwin, I can hardly contain my excitement over his latest career move! The young conservationist has already made a splash in the TV world with his hosting debut on “I’m A Celebrity Australia” and his historic Gold Logie nomination. But now, he’s branching out into uncharted territory as a product influencer, fronting a new campaign for HelloFresh!


Robert Irwin recently announced an unexpected change in his professional path, coming only a few weeks after he received a significant recognition with a Gold Logie nomination.

20-year-old nature enthusiast has caused quite a stir on television screens following his debut as host on “I’m A Celebrity Australia” and earned a historic nomination for a Gold Logie, making him the youngest individual ever recognized in this category.

Yet, he’s ventured into an unexpected professional shift, departing from the television industry. Now, he’s broadening his horizons, diving into the realm of product influence, spearheading a fresh marketing initiative.

On Monday, the presenter posted clips on Instagram showcasing his participation in a fresh marketing initiative by meal prep service HelloFresh.

In this sponsored advertisement, you can see Robert engaged in conversation with several animals from Australia Zoo in Queensland, while endorsing the provided service.

As a die-hard admirer of yours, Robert, I found myself intrigued by your recent situation regarding your non-vegan status as an advocate for conservation. In a bid to learn more about your approach to balanced eating, I was captivated by your suggestion on how to infuse fish into a vegetarian meal plan – a single adjustment that could transform a dish while maintaining its veggie essence. Fascinating stuff!

In simpler terms, Robert says that HelloFresh has simplified meal-planning for families just like it’s second nature for you, the echidna.

Later, he enthusiastically promotes the service while playfully informing his zoo animals about the numerous perks associated with subscribing to it.

Robert Irwin the influencer! TV star goes from milestone Gold Logie nomination to flogging meal prep in cringe new advertising campaign

He’s now leading the charge alongside popular figures such as YouTube sensation Natalie Tran, NRL champion Beau Ryan, Paralympic athlete Dylan Alcott, and stand-up comedian Ed Kavalee, for the Hello Fresh AU campaign.

A good number of Robert’s supporters shared laughter in the comment area about the fresh advertisement.

Terri Irwin, Robert’s mom, commented, “Those mistakes are pure gold!” Another fan chimed in, “Could all ads be like that?” (This paraphrasing maintains the original meaning while making it more conversational and easier to read.)

His transition into advertising is following news reports about him earning substantial amounts due to multiple high-paying hosting jobs, each worth hundreds of thousands of dollars.

As a devoted admirer, I am proud to share that I am among the highly sought-after figures in Australia. Presently, I have the privilege of hosting Channel Ten’s reality series “I’m A Celebrity… Get Me Out Of Here! Australia” and spearhead a QLD tourism campaign.

According to an insider, Robert’s services are highly sought after at the moment. His reputation, whether it’s on television or as an advertising influencer, is currently extremely popular.

Robert was strongly expected to win the Gold Logie at the 64th TV Week Logie Awards on August 18, but he didn’t win; instead, the award went to Larry Emdur from Channel Seven.

His significant achievement placed him among other television legends, competing for the evening’s prestigious award, alongside his fellow “I’m A Celebrity” co-host, Julia Morris.

Robert Irwin the influencer! TV star goes from milestone Gold Logie nomination to flogging meal prep in cringe new advertising campaign
Robert Irwin the influencer! TV star goes from milestone Gold Logie nomination to flogging meal prep in cringe new advertising campaign

Apart from his fame on television, he’s venturing further into advertising. He pocketed $200,000 for a 60-second Twisties commercial and earned an equivalent sum appearing in a Queensland tourism ad with Bluey.

Back in May, I had the opportunity to team up with the talented drummer G Flip for a collaborative project with Twisties. While this partnership was exciting, it wasn’t without its share of controversy. Some fans took issue with the advertisement, finding it a bit too cheesy and cringeworthy for their taste.

In this ad, Robert passionately endorsed the chicken-flavored variety of Twisties, whereas G Flip enthusiastically backed the cheese flavor, creating a thrilling showdown.

However, the humorous video posted on Robert’s Instagram attracted criticism in the comments section beneath it.

Some spectators found it unexpected that Robert, being a wildlife conservationist, wasn’t vegetarian or vegan.

“It genuinely amazes me that you aren’t a vegan or at least a vegetarian, given your deep affection for animals. After all, caring for animals extends to those in the meat industry as well,” one commented.

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2024-08-27 03:49

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