Mystery behind the axing of Aimee Lou Wood’s M&S Christmas campaign deepens as it’s revealed TV ad cost ‘eye-watering amount’ to make

Let me tell you, creating compelling content isn’t cheap! I’m hearing the recent shoot we did in Hertfordshire last August cost well over £300,000. And, of course, bringing someone as talented as the star of The White Lotus onboard meant a significant investment – a lovely six-figure fee, but absolutely worth it for the impact she brings.







