In the dusty fields of the crypto wasteland, where dreams wither like forgotten crops, the memecoin lies dormant-but not dead. So says Keith A. Grossman, the high-falutinā president of MoonPay, a man whoād probably sell you a shovel to dig up hope in a graveyard. āTheyāll rise again,ā he croaks, like a prophet in a Steinbeck novel, ājust in a different form.ā š¾āØ
According to Grossman, the real magic of memecoins aināt the coins themselves-itās the way they turn attention into gold. āBlockchainās the plow,ā he declares, āand attentionās the fertile soil.ā Before crypto, he laments, only the big shots-platforms, brands, and a handful of influencers-got to harvest the crops. The rest of us? We were just sharecroppers, toiling for free. Likes, trends, inside jokes-all turned into cash, but not for us. š¢šø
āBefore crypto, attention could only be monetized by platforms, brands and a small group of influencers. Everyone else generated value and gave it away for free. Likes, trends, inside jokes and communities created massive economic value.ā

But that value, like a crop left to rot, stayed trapped in the silos of big, centralized platforms. Grossmanās got a point-memecoins were the 2024 darlings, the belle of the crypto ball, until they werenāt. Critics howled, tokens imploded, and investors fled like mice from a barn fire. š„š
Grossman compares it to the early days of social media-remember when MySpace was king and everyone thought itād last forever? Yeah, that didnāt age well. But then came Facebook, Twitter, and the rest, turning a niche into a cultural juggernaut. Memecoins, he insists, are just waiting for their Facebook moment. šš
But letās not forget the clowns who tried to ride this rodeo. Donald Trump, the man whoād sell you a steak and a memecoin, launched his own token ahead of the 2025 inauguration. It peaked at $75-enough to buy a lot of Big Macs-before crashing to $5.42. Ouch. ššø

And then thereās Javier Milei, Argentinaās wild-eyed president, who endorsed a token called Libra. It crashed harder than a peso in a hyperinflation crisis, leaving 86% of holders with losses of $1,000 or more. Milei tried to wash his hands of it, but the crypto community smelled a rug pull from a mile away. Now heās facing lawsuits and impeachment calls. š§“āļø
So, will memecoins rise again? Grossman thinks so. But in this game of crypto roulette, the only sure bet is uncertainty. And as the dust settles on the memecoin graveyard, one thingās clear: in the world of crypto, even the dead donāt stay buried for long. šŖ¦š°
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2025-12-15 00:05