Zegna Announces SS26 Runway Show in Dubai This June

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Gildo Zegna, CEO of luxury Italian menswear brand Zegna, has revealed plans to hold its inaugural runway show outside of Italy for the summer 2026 season. As reported by WWD, this event will take place before Milan Men’s Fashion Week, with artistic director Alessandro Sartori presenting the collection on June 11 in Dubai.

The brand plans to introduce the Villa Zegna travel concept to the bustling cityscape of the UAE, offering a seven-day itinerary of unique experiences. Previously, this activation was presented in Shanghai and later in New York, within an Upper East Side townhouse.

1) It’s clear that Dubai holds significant importance for our brand as well as the broader luxury market, given its thriving and expanding clientele with a taste for high-end products. As reported by WWD, Ermenegildo Zegna Group, which encompasses brands like Thom Browne and Tom Ford Fashion, recorded sales surpassing $700 million USD in the Europe, Middle East, and Africa region in 2024. This region accounted for approximately 35% of the group’s total revenues. Zegna has established six stores in Dubai itself, with additional outlets in Abu Dhabi, Kuwait, and Turkey within the Middle East.

During the previous season, Zegna’s FW25/26 fashion show left spectators spellbound with a captivating stage designed to resemble verdant, undulating meadows. The event saw a special runway appearance by John Turturro, known for his recent role in “Severance” on Apple TV+, and the presence of actors Mads Mikkelsen and Giancarlo Esposito in the audience.

At this moment, the location for Zegna’s upcoming presentation remains undisclosed. Keep an eye out for news about Zegna’s June show, and don’t forget to check TopMob for the most recent runway reports.

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2025-02-21 19:25