Movies

Worst Marketer in the Universe

BBG News

Even though many seemed captivated by the buzz surrounding “Severance”, recommending other Apple TV+ exclusive shows from the 2025 lineup sometimes leaves people baffled. Now, a showrunner of a series streamed on this platform has criticized their marketing strategies, even going so far as to label them as potentially the “worst marketer in the universe.

Alex Berger, who is a French-American show producer, has been responsible for popular series such as “The Bureau” and “The Agency”, along with the Apple TV+ series “La Maison”. In an interview at Canneseries (as reported by Variety), he shared insights about the success of “The Agency” (which can be streamed with a Paramount+ subscription). Additionally, he candidly discussed his feelings of frustration regarding “La Maison”, as both shows debuted in 2024. Sharing reasons behind his discontent with how Apple advertised his drama, the executive producer expressed:

Alex Berger, who produces popular shows like “The Bureau” and “The Agency” for Apple TV+ (including “La Maison”), shared feelings of disappointment during an interview at Canneseries about how Apple marketed “La Maison”, as both shows premiered in 2024. He explained his reasons for this frustration.

Marketing often puts on a spectacular performance. Apple, for instance, might be considered the least marketing-savvy entity across the cosmos – excelling in iPhone promotion yet struggling with television advertisements. They seemingly avoid traditional marketing tactics, which caused complications when dealing with La Maison. Our show was a hit in France and various European regions, but its lack of promotion was frustrating for us because it hindered its wider success.

The French drama titled “La Maison,” centered around a high-end fashion family, received critical praise. Notably, it holds an impressive 92% rating on Rotten Tomatoes. Regrettably, it didn’t gain much public attention.

The show appears to have all the necessary elements to become one of the top-tier Apple TV+ productions. Yet, Berger argues that insufficient promotion might be the reason behind its low viewership.

Following some initial remarks about his displeasure with Apple TV+’s advertising approach, Berger was questioned as to why he opted to bring his project to this streaming platform. He clarified that he had envisioned his series could broaden the service’s international content selection. Nevertheless, he admitted feeling “extremely disappointed” with the promotional strategy for his project.

Initially, we became incredibly aggravated, and at times, it seemed as if they were inadvertently sabotaging themselves. I believe Apple TV+ comes with an iPhone premium, yet it’s exclusive, almost like a secret society. Their productions are quite impressive, artistically speaking, and they have the financial means to support such ambition. However, my issue isn’t about the quality of their work, but rather the fact that most people will rarely watch these shows, which is unfortunate.

Discover critically acclaimed series such as “La Maison” and “The Studio,” along with popular titles like “Severance” and “Ted Lasso,” all in one place! You can do that with an Apple TV+ subscription, and here’s a great offer – you can try it out for free for seven days to see if it’s your cup of tea. After the trial period ends, you can continue enjoying these fantastic shows by subscribing for just $9.99 per month. Grab the deal now!

For quite some time now, Apple has been churning out television shows that have garnered critical acclaim. Shows such as Jason Segel’s “Shrinking”, the adaptation of “Silo”, and Seth Rogen’s “The Studio” have received praise from critics. However, it can be challenging to determine whether these shows are widely popular with audiences.

It’s clear that Apple TV+ has produced some incredibly successful shows. The series “Ted Lasso” has made a significant impact on television, garnering numerous Emmys and capturing the affections of millions worldwide. In fact, it’s set to return for its fourth season, and anticipation is running high. Additionally, the show “Severance” gained massive popularity this year, with Season 2 becoming Apple TV+’s most-watched series. According to Deadline, viewers in the U.S. collectively watched a total of 589 million minutes of all “Severance” episodes.

Although this service boasts several significant and massive triumphs, it doesn’t enjoy the same level of popularity as streaming giants such as Netflix, Hulu, Max (Disney+), and Paramount+.

Berger believes that the way shows are promoted on the platform might be the reason for this. It’s evident that he’s quite upset about how his drama was handled, given its positive critical reception, as it didn’t attract as many viewers as he hoped.

It’s intriguing to consider how Apple TV+’s marketing strategies might adapt to bring greater awareness to its wealth of content and attract more viewers.

Read More

2025-04-29 18:16

Previous post Fear Street: Prom Queen Trailer Released
Next post 10 TV Plot Twists So Absurd, Fans Are Still Trying To Make Sense Of Them