Which celebrity has the biggest brand? Is it Kim Kardashian, Kylie Jenner or Rihanna? Or maybe Selena Gomez? (Hint: It’s not Jennifer Lopez… yet!)
As I delve into the lives and businesses of these extraordinary women, Khloé Kardashian and Gwyneth Paltrow, I am truly inspired by their tenacity and innovation.
These days, numerous high-achieving brands owned by famous women are ubiquitous – it’s hard not to spot several of them as soon as you step into a Sephora store.
Kim Kardashian has scored with her brand Skims which makes shapewear and sleepwear.
Kim’s younger sister Kylie Jenner also has done well with two brands: Kylie Cosmetics and Khy.
Rihanna’s lingerie and cosmetics brands are highly profitable, contributing significantly to her wealth.
Additional brands included on the list are Good American (by Khloé Kardashian), The Row (from Mary-Kate and Ashley Olsen), and GOOP (founded by Gwyneth Paltrow).
Jennifer Lopez is inching closer with JLo Beauty and Delola which are blossoming.
But which woman is in the #1 spot?
1. KIM KARDASHIAN
Kim Kardashian’s company Skims is a blockbuster and firmly in the #1 spot.
Currently, as of July 2023, the estimated value of Skims exceeds $4 billion. This impressive growth has resulted in a valuation of approximately $1.7 billion for the company.
In 2018, Kim launched the shapewear brand. It was first called Kimono but was changed to Skims.
This brand emphasizes diversity and self-confidence by offering products catering to different body shapes and a wide range of complexions.
With more than six million fans on Instagram and 1.3 million on TikTok, it’s clear that Skims is a well-liked brand.
Over the past year, there were almost 39.7 million searches for Skims on Google, in addition to its average monthly organic site traffic of 2.9 million.
2. RIHANNA
Rihanna’s line of Savage x Fenty lingerie has achieved a staggering value of one billion dollars, while her makeup brand, Fenty Beauty, has been conservatively estimated to be worth an impressive 2.8 billion dollars.
Together that is almost $4B.
No wonder the Diamonds singer has not rushed to make new music.
In 2020, Savage X Fenty was recognized among Fast Company’s top 10 innovative fashion brands, and by 2021, its estimated value had reached an impressive $1 billion.
Her brand offers a variety of products that suit multiple skin tones and larger body types, often featuring models who are plus size.
Instagram’s Savage x Fenty boasts an impressive follower base of around 5.1 million users, with a whopping 419,600 posts tagged using their unique hashtag, #savagexfenty.
This is in addition to 514,200 followers and 32,700 hashtags on TikTok.
As a lifestyle connoisseur, I’m always keeping my finger on the pulse of what’s trending, and let me tell you, the Savage x Fenty website consistently captivates a monthly organic traffic of approximately 22,300 visitors. Over the course of the last year, this global phenomenon has sparked nearly 4.7 million searches for their brand around the world.
3. SELENA GOMEZ
Selena Gomez initially made her mark on television, starring in the show Barney, later moved on to the series Wizards of Waverly Place, and ultimately rose to fame as a pop music sensation with popular tracks such as “Love You Like a Love Song.
And, more recently, she has gone back to TV with Only Murders In The Building.
But the Texas native has made most of her money from Rare Beauty.
In 2019, Gomez founded her makeup company which was named after her album Rare from 2020.
In September 2024, she was officially reported to be a billionaire, per Bloomberg, worth.
The company is now worth $2B.
4. KYLIE JENNER
Kylie Jenner has Kylie Cosmetics and her clothing line Khy.
Both are doing very well.
2018 saw Forbes estimating the worth of Kylie Cosmetics at $800 million, and subsequently, they revised their valuation up to $900 million in March 2019.
In November 2019, Coty acquired a majority 51% share in the company for a value of $600 million, thereby estimating the company’s worth to be around $1.2 billion.
Initially known for her beauty empire, Jenner made a mark when she ventured into fashion alongside Khy, demonstrating an evolution in her brand image, and achieved success as a result.
The company managed to achieve a million dollars in sales within an hour, indicating rapid growth. In fact, this year has seen multiple new collection launches, including one dedicated to swimwear.
5. MARY-KATE AND ASHLEY OLSEN
Mary-Kate and Ashley Olsen came to fame as small children with their TV sitcom Full House.
Then they turned to the fashion business in New York City.
They launched their clothing brand, The Row, in 2006. And now the company is reportedly worth $1B.
This account boasts approximately 2.4 million followers on Instagram and more than 256,000 posts tagged with the hashtag #theRow. These contributions help build up their collective wealth of around half a billion dollars.
6. JESSICA ALBA
Jessica Alba’s Honest Company has been a blockbuster.
It is now worth $373M.
Back in 2011, the consumer goods company situated in Los Angeles was established by the trio – Alba, Christopher Gavigan, and Brian Lee.
In the year 2021, the company reported sales totaling approximately $319 million. As of February 2022, its estimated worth was around $550 million.
The company The Honest Company successfully secured numerous rounds of investment through venture capital, culminating in an initial public offering in May 2021, which brought in over $100 million in funding.
In 2021, The Honest Company officially filed for an initial public offering.
In April 2024, Alba stepped down from her role as Chief Creative Officer.
7. REESE WITHERSPOON
Reese Witherspoon founded her clothing and accessories brand Draper James in 2015.
The name is in honor of Witherspoon’s grandparents, Dorothea Draper and William James Witherspoon.
Back in October 2015, Forerunner Ventures, an early-stage investment company, invested $10 million into the fashion brand, Draper James.
That same year they opened a store in Nashville.
The brand took off because it was more conservative with floral print dresses and had a Southern flair with slang like Y’all on totes and purses. It helped that Reese modeled most of the designs.
In February 2022, they dropped a new line in partnership with Kohl’s.
In 2023, Consortium Brand Partners acquired the brand.
8. HAILEY BIEBER
Rhode, a skincare brand launched by Hailey Rhode Bieber in June 2022, has been very successful.
Her items, priced reasonably between $16 and $30, frequently run out of stock online, creating a long list of eager buyers waiting for them to become available again.
All Rhode products are vegan, gluten free, cruelty free.
Justin Bieber’s fashion brand Drew House has also been a hit. Drew is his middle name.
The attire is laid-back, and the singer frequently includes a sunny smiley face symbol. Occasionally, images of actress Drew Barrymore are also incorporated.
The Drew House website states that it’s more than just a location; it’s a community where individuals are free to express themselves, receive love, support, security, and appreciation.
The brand has over 1.6 million followers on Instagram and over 28,700 on TikTok. On average, the Drew House website has monthly organic traffic of around 38,500.
9. KHLOÉ KARDASHIAN
Khloé Kardashian’s clothing brand, Good American, was created in 2016.
It now reportedly makes over $200M annually.
American Goods offers apparel designed to highlight a woman’s figure, catering to diverse body types and measurements.
Its denim shorts and jean offerings are notably sought-after, yet it also stocks a wide range of different garments.
On average, approximately 235,100 visitors come to The Good American site monthly through organic means, while over 2.4 million Google inquiries related to the brand were conducted within the past year.
On platforms like Instagram and TikTok, Good American boasts a massive following of around 2.4 million and 231,000 users respectively. This significant social media presence underscores the success of Khloé’s fashion brand, as evidenced by her estimated net worth of $60 million.
This month she signed Cindy Crawford as her first celebrity model.
10. GWYNETH PALTROW
Goop has done well for Gwyneth Paltrow.
By early 2020 it was reported that the company was valued at about $250M.
The focus of G. Label by Goop is creating timeless and familiar yet effortlessly cool clothing.
Each item draws inspiration from garments Gwyneth has cherished for their style, or sought after but couldn’t locate.
You can find this brand on the Goop site, which typically attracts about 305,400 visitors organically each month.
Over the last year, more than 2.3 million searches were made for the Goop site on Google. When it comes to social media followers, the brand has over 1.8 million on Instagram and 168,300 on TikTok. The introduction of G. Label as an extension of Goop has contributed to Gwyneth’s net worth of $200 million.
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2024-09-21 21:05