It’s a new year, and many people are looking to make positive changes! From setting resolutions to tweaking daily routines and even reinventing themselves, this desire for a fresh start isn’t limited to everyday individuals – celebrities are doing it too.
As a lifestyle observer, I’ve been watching Molly-Mae Hague closely, and it’s clear she’s making a big effort to reshape her public image. It’s a bold move, and honestly, it seems to be dividing her followers – not everyone is on board with this new direction she’s taking.
She first became well-known as a contestant on Love Island in 2019, and since then, the now-successful entrepreneur and influencer has quickly become very popular.
Lately, the 26-year-old mother of one has been attempting to move away from the relatable image her fans adored and transform herself into a sophisticated fashion icon, distancing herself from her original audience.
Now, she’s determined to be seen as a credible figure, and some people close to the situation believe she’s even trying to model herself after famous celebrities like Victoria Beckham to help reach that aim.
Okay, so I noticed it first, obviously. She got a bob! But not just any bob – a super sleek, platinum blonde bob. It’s like, a total power move, you guys. It screams ‘I’m here to dominate,’ and honestly? I’m living for it. It’s a sign, I just know it!
Molly has had all of her facial fillers removed and has expressed gratitude for being able to reverse the many cosmetic procedures she previously underwent, including lip, jaw, and cheek fillers.
She’s changed her style recently, moving away from trendy, affordable brands like PrettyLittleThing and Zara. Instead, she’s now favoring a more understated, luxurious look, and has been seen with Chanel handbags on social media.
This pattern isn’t limited to her style of dress; it’s also apparent in how she presents herself to the world.
I’ve been so excited to watch Molly really come into her own! She’s landing incredible opportunities, like walking in the L’Oreal Paris show last September, and then being featured in British Vogue with both an interview and a stunning photoshoot just last November. It’s amazing to see her thrive in such iconic settings.
And I can reveal it’s all part of a plan to rid herself of the ‘influencer’ tag.
‘She doesn’t want to be seen as an influencer or ex-Love Islander anymore,’ a source tells me.
She’s very selective about the brands she partners with. While many companies try to work with her and offer her money, she only accepts deals that align with her specific goals.
If you look back just a little ways on Molly-Mae’s social media, the difference is striking. It wasn’t long ago that her Instagram was full of ads for cheap, trendy clothes, along with discount offers and sponsored posts.
When Molly entered the Love Island villa, she boasted only a few thousand followers.
Viewers adored her during the 2019 season, and even though she didn’t win, she became one of the show’s most popular and successful contestants. She also found a partner on the show, Tommy Fury, who shared in that success.
This couple quickly became fan favorites on Love Island, especially with younger viewers who watched them throughout their relationship. Because they shared so much of their lives publicly, viewers felt a strong emotional connection to their journey.
After leaving the show, Molly-Mae quickly landed many sponsorship deals, but her biggest opportunity came with PrettyLittleThing. She became the brand’s public face in a £500,000 partnership.
Molly has become incredibly popular on Instagram, gaining over eight million followers and amassing a fortune estimated at £6 million.
She shares a £5 million home in Cheshire with Tommy Fury, the brother of boxer Tyson Fury, though their relationship is currently on-off.
Her collaborations are evolving; she’s now working with bigger names like Elemis, and has reportedly signed a multi-million dollar deal with Persil and Comfort.
Molly ended her partnership with Starbucks following criticism from younger consumers who felt the company was supporting Israel. She made this decision quietly, without a public announcement.
It’s all part of an attempt to change the public perception of her, according to insiders.
And Victoria Beckham is a role model.
Similar to Victoria Beckham, Molly-Mae Hague initially faced doubts – people once saw her as simply a reality TV personality, just like Victoria was initially labeled only as a member of the Spice Girls.
When Molly-Mae left her position as Creative Director at PrettyLittleThing in 2023, the brand’s style changed quickly. The focus moved away from trendy, influencer-driven fashion to more classic pieces like wide-leg pants, oversized blazers, and tailored clothing in neutral colors.
It was, to some observers, unmistakably Posh-coded.
The similarities don’t end with fashion choices. Just like Victoria Beckham, Molly-Mae seems to be creating more than just one brand. Victoria Beckham successfully expanded from clothing into the very profitable Victoria Beckham Beauty line, and Molly-Mae is following a similar path. Starting with her beauty brand, Filter by Molly-Mae (launched in 2019), she’s now building a larger business that includes clothing and other lifestyle products.
Beyond business, the similarities extend into their media strategies.
Molly now prefers giving few interviews, carefully crafting her public statements, and using high-quality images and videos, instead of simply trying to get a lot of attention on social media.
Both women shared their stories through documentary-style series in 2025, giving them control over how their narratives were presented. Molly-Mae’s series, ‘Molly-Mae: Behind It All,’ appeared on Prime, while Victoria Beckham released her series on Netflix.
Even their images align: ambitious, working mothers operating firmly within the lap of luxury.
As a huge fan of both Molly-Mae and Victoria Beckham, I’ve noticed she’s really embraced that ‘quiet luxury’ aesthetic lately – it’s so reminiscent of VB’s style! She’s clearly taking a page from Beckham’s playbook with these understated, elegant Instagram posts. It’s all about subtle sophistication, and I’m loving it.
She doesn’t prominently feature brands in her posts, but in December she was seen with a £3,000 Bottega bag, wearing one of her own designs, and mentioned the Maldives resort where she was staying.
In another holiday photo, Molly-Mae is seen relaxing on a private jet, dressed in a stylish blazer and trousers. She tagged both her own brand, Maebe, and Kim Kardashian’s Skims in the post. While the look appears relaxed, it seems carefully planned. Some believe Molly-Mae might be intentionally trying to copy Kim Kardashian and gain her approval.
However, her increasingly lavish lifestyle is creating a gap between her and the fans who initially connected with her because she seemed relatable.
It’s hard for someone to seem down-to-earth when their lifestyle is so extravagant. As one critic pointed out, it’s difficult to connect with someone who’s staying in an incredibly expensive villa – costing £8,000 per night – in the Maldives; it just doesn’t feel relatable.
Certainly some parts of her original audience have begun to feel left behind.
I’ve been noticing a bit of a shift in how people are perceiving this personality. She used to be celebrated for being relatable and living a simple life, but now, with the Bentley, the high-end handbags, and constant trips to luxurious resorts, some fans are wondering if she’s lost touch with what made her so popular in the first place. It’s a common challenge for anyone in the public eye – balancing success with staying authentic.
‘I used to follow her because she felt normal but now it’s just constant luxury,’ one fan wrote.
The release of a new trailer for the second part of her documentary series, ‘Behind It All,’ has brought even more attention to her personal journey and changes.
The announcement itself points to a fresh start. It promises a return to a more authentic and personal side of things, hinting at a complete makeover.
People have different opinions on what’s happening with Molly-Mae right now. Some think she’s being her most genuine self, while others believe she’s strategically changing her image. There’s also speculation that she’s worried about losing her popularity as new, younger influencers emerge.
But the real question isn’t whether the influencer’s rebrand is authentic.
The real question is whether her fans, who have watched her grow up, will continue to support her future endeavors.
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2026-01-09 15:35