What is the secret behind Victoria Beckham’s £850 cult dress that has been worn by Kendall Jenner, Queen Letizia, Phoebe Dynevor and Amanda Holden?
As a fashion enthusiast who has seen my fair share of trends come and go, I must say that Victoria Beckham’s latest design is nothing short of a game-changer. Having grown up in the era of the iconic Herve Leger bandage dress, I can confidently say that this new cult dress is giving it a run for its money – and with good reason!
What does it take to make a dress a smash hit?
Inquire about Victoria Beckham, whose design of a dress is gaining significant recognition due to its ability to meet numerous requirements, reminiscent of how the Herve Leger bandage dress became well-known during the 2000s. However, this new dress offers much greater adaptability.
The cult dress seems to suit women of all ages – thanks to VB’s five-point formula.
1st point: The garment has a gathered waistline from waist to hips, which provides a flattering and forgiving look, while also adding dynamic movement and intrigue to a minimalist design. Moreover, this ruching helps conceal any irregularities in body shape.
1. The second point describes a simple, unfussy design that has a distinctly feminine shape. It resembles a gracefully flowing, mid-length dress typically associated with a tea dress, making it both stylish and figure-flattering, perfect for everyday wear.
This benefit partially comes from the third significant point – the flowing tulip sleeves. In a clever twist, they manage to serve two purposes: they’re lengthy enough to conceal any hint of flabby arms (often associated with people over 50), and yet, they split up to the shoulder, giving the design a more airy and modern feel.
Point Four: The Miracle Dress is available in six solid color options, offering the benefits of a floral dress while also adding a touch of modern elegance and impactful style.
Without a doubt, Victoria gracefully concluded her runway walk donning the black variant, which is undeniably set to be the Little Black Dress (LBD) trending this fall. This leads us to point five of our winning ensemble: it’s versatile enough for both formal and casual occasions, and suitable for any season. In truth, there isn’t much more one could ask from a dress.
£850 dress fit for a queen that’s behind Posh’s best ever year
In terms of the journey from poverty to wealth, there appears to be a specific “struggle” that Victoria Beckham’s brand can attribute its success to particularly.
The £850 dress significantly boosted the earnings for Victoria Beckham’s previously struggling fashion label, as sales increased by a remarkable 52% in the past year.
Notable enthusiasts of this brand already span from Queen Letizia of Spain, aged 51, to fashion influencer Kendall Jenner, at 28 years old. Both of them have showcased their affection for the ‘parrot green’ variant of the midi-dress.
Notable admirers of this trendy piece also include model Rosie Huntington-Whiteley, aged 37, and actress Gugu Mbatha-Raw, who is 41. Interestingly, even Victoria Beckham, at the age of 50, has been spotted in several hues of this garment, now commonly referred to as her “signature item”. Approximately one out of ten sales on her online platform is attributed to this outfit – a design that made its debut during her spring/summer 2023 show, graced by supermodel Bella Hadid.
According to a source, the ex-Spice Girl was “elated” by the recent development. They further mentioned that Victoria has poured countless efforts into her fashion label, and despite facing challenges along the way, she is overjoyed to see it growing more robustly.
Since its debut in 2008, the company is said to have taken loans exceeding £30 million to keep going. Remarkably, the previous year witnessed a significant increase in revenues, climbing from £59 million to £89 million – marking their third straight year of growth.
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2024-08-29 00:21