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What happens next if TikTok is banned in the US? Where will creators go next?

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If TikTok is actually banned in the US, what would happen next for creators?

The question that has been causing concern among many recently is: What might transpire if TikTok is prohibited in the U.S.? This well-liked platform faces potential removal from U.S. app marketplaces by this coming Sunday, unless the Supreme Court steps in or its American assets are acquired by an American company.

If TikTok users and creators in the US are not saved, what will happen next? Where will people go?

What happens to TikTok in the US if the ban goes through?

Regrettably, if the ban is enforced, TikTok will no longer be available in US App Stores starting this Sunday, January 19, 2025. Although there are rumors that the app may continue to function without updates, it’s expected to gradually deteriorate over time.

Some have said this speculation is false, and the app will stop working immediately on January 19.

Passing this ban could significantly impact the earnings of countless creators and businesses, as they stand to lose a portion of the income they’ve diligently built over the years on this platform. Notably, more than 200,000 Americans consider TikTok their primary source of employment.

So, what comes next? To start, numerous American creators have pledged not to pay taxes on their earnings from TikTok in 2024. This is because they see no reason to give the government money for a business that the government itself is taking away from them.

This also means quite a few creators will have to shift to different apps. Which ones, though?

Where will US TikTok creators go next if the ban goes through?

Currently, it appears that YouTube, Meta (Facebook), and Twitch are the primary platforms for content creators. Yet, some individuals haven’t fully established their presence on these platforms as they once did on TikTok.

It’s worth noting that platforms like Rednote are currently gaining popularity. However, it’s likely that the Chinese variant of TikTok will also face a ban, given that legislation moving through the U.S. Congress empowers the government to prohibit any app not under American ownership.

If you’re a creator aiming to thrive, it would be beneficial for you to consistently share content on platforms like Meta (including Instagram and Facebook), YouTube, and even Twitch if live streaming appeals to you.

However, there is still hope that TikTok may see the light of day in the US. Here is why.

Why there is still hope for TikTok

Lately, U.S. Senator Markey has put forth a bill aiming to delay the prohibition of TikTok by approximately nine months. Although the bill hasn’t been passed yet, numerous individuals have expressed their agreement, advocating for its approval.

If the Supreme Court chooses to follow this plan, it implies that TikTok could continue operating for an additional 270 days, with the expectation that a U.S.-based entity might purchase its U.S. assets during that period.

It appears that ByteDance might not be keen on selling its U.S. assets, so we can only hope for a postponement of the potential ban.

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2025-01-15 21:10

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