Walmart+ adds Peacock to streaming offerings to better compete with Amazon Prime

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Starting soon, Walmart is planning to broaden its streaming services for its subscribers, having formed a strategic alliance with NBCUniversal’s Peacock, as stated in an announcement made on Monday.

Beginning September 15th, Walmart+ membership holders will have the option to access ad-supported versions of Peacock Premium and Paramount+ as a perk of their subscription. Every three months, Walmart+ members will be able to swap between these two streaming services.

Deepak Maini, senior VP of Walmart+, stated, “The Peacock Premium add-on further boosts the worth and variety in our membership plans without hiking up prices. This is one method among many we’re adopting to tailor Walmart+ to suit modern consumers’ demands and preferences.

As a film enthusiast, I can certainly relate! When I’m faced with the multitude of streaming options out there, it can be quite overwhelming. That’s why I find this innovative idea particularly appealing: a service that allows me to take a peek at what each platform offers, without having to worry about extra costs. It’s like a movie buff’s dream come true!

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People who opted for less expensive streaming platforms instead of traditional pricy cable packages have realized that the overall cost of their monthly subscriptions has been increasing.

Walmart+ is an annual membership program that costs $98 and offers advantages such as free shipping, same-day delivery on groceries and prescriptions, discounts on gas, and additional benefits. Enhancing the streaming content could help Walmart, based in Bentonville, Arkansas, compete with Amazon Prime. However, unlike Amazon, Walmart does not produce original content.

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Walmart declined to say how many people subscribe to Walmart+.

2020 saw the debut of Walmart+’s entry into the market against Amazon’s $139 yearly Prime membership. Among its advantages are free shipping and access to shows like “The Summer I Turned Pretty” and “Reacher,” action films such as “The Pickup,” and NFL football matches.

Recently, Amazon unveiled plans that starting this week, U.S. users can upgrade to the ad-free version of Peacock Premium Plus on Prime Video for an extra charge, alongside around 100 other subscription options. Additionally, Amazon disclosed a multiyear agreement allowing the Peacock app to be accessible on Fire TV devices in the U.S.

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Four episodes of Fallon’s nighttime program are scheduled to broadcast following four high-profile NFL games, among which are two featuring the Kansas City Chiefs.

Walmart’s attempts at streaming have not always been successful, as they don’t currently operate their own streaming service or produce original content themselves. However, back in 2010, they acquired the video-on-demand platform Vudu and teamed up with MGM to generate original programming for the platform in 2018. Later on, in 2020, Walmart sold Vudu to Fandango.

Previously, Walmart unveiled an online store aimed at digital sales of movies and television series. However, this venture was short-lived, as it closed within a year following the termination of the supporting technology by its collaborator, Hewlett-Packard Co., due to poor performance.

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2025-09-02 21:01