vowels SS26 Sharpens Yuki Yagi’s Creative Vision

Summary

  • vowels brought its global approach to Paris to showcase its new Spring/Summer 2026 collection dubbed “what a day”
  • The range combines both elevated basics and sophisticated menswear silhouettes in a presentation that puts designer Yuki Yagi’s cross-cultural capabilities on full display

Yuki Yagi’s global outlook sees vowels as an authentic canvas for streetwear. Deeply rooted in the designer’s wide-ranging studies and rich library of inspirations, vowels strategically combines the past and present, blending the New York City fashion realm with the time-honored methods used by Tokyo’s artisans. At its heart, the craftsmanship of vowels is unyielding, as demonstrated in their Spring/Summer 2026 collection titled “what a day.” First exhibited in Paris during a striking, interwoven indoor-outdoor presentation in June, this collection reflects Yagi’s steadfast dedication to consistently refining his artistry.

In line with the principle of Shu Ha Ri, where mastery of basics is followed by rule-breaking and innovation, the essence of “what a day” lies in embracing the familiar while exploring new possibilities. The press release adds that we should respect what we’ve learned, but also challenge it to discover fresh perspectives, hidden corners, and the unforeseen. Despite the emphasis on novelty, quality remains the foundation. Essentially, we are encouraged to find joy and freedom in this journey of discovery while maintaining a strong connection to our roots – “What A Day!

The outfitter’s new seasonal collection, based on the Shu Ha Ri principles, presents a blend of everyday necessities along with refined tailored garments. This array is infused with a harmonious color scheme featuring shades such as Matcha, Mist, Persimmon, and Lavender. A variety of open-collared silk shirts are intricately crafted using traditional shuttle loom techniques, while their simple graphics receive a sophisticated touch through advanced printing methods.

One consistent theme running through the varied assortment is the sunflower, appearing on clothing from casual shirts to formal suits, both prominently and in subtler forms. Other eye-catching items are a green-hued suede Trucker Jacket, lightweight Reversible Shell Jackets with stripes, and updated versions of the brand’s iconic denim Chore Jacket.

Take a closer look at vowels’ Spring/Summer 2026 “what a day” collection in the lookbook above.

Read More

2025-07-09 19:56

Previous post Grace Randolph’s Superman Review Flooded by Identical Posts – Are Bots Behind It?
Next post Cindy Crawford shares beauty secrets that make her ‘feel confident’ as she approaches 60