Summary
- Travis Scott has officially unveiled the first preview of his highly anticipated Cactus Jack x Oakley collaboration
- The campaign features an all-star roster of active and retired NFL legends, including Tom Brady, Jalen Hurts, Saquon Barkley, and Drew Brees, alongside boxing champion Terence Crawford
- The teaser highlights three upcoming sunglass models: the Straight Jacket 99, Plantaris, and Eye Jacket Redux
Travis Scott is known for making a big impact, and his new project is no different. As Oakley’s Chief Visionary, he’s revealed a collaboration with his Cactus Jack brand, featuring a huge campaign with some of the biggest names in sports. Led by Tom Brady, Scott is creating excitement for what’s expected to be one of the most popular eyewear releases this year.
The initial look at the upcoming collaboration came as an Instagram ad that felt more like an all-star sports lineup than a typical fashion campaign. The ad features Tom Brady alongside NFL stars like Jalen Hurts, Saquon Barkley, and DeVonta Smith, as well as boxing champion Terence Crawford. The photoshoot shows the athletes in a dimly lit studio, emphasizing sleek, futuristic sunglasses with dramatic lighting.
The first collection from Cactus Jack and Oakley will include three different styles: the Straight Jacket 99, the Plantaris, and the Eye Jacket Redux. These designs combine Oakley’s reputation for quality with Travis Scott’s unique streetwear vision, which draws inspiration from the late 90s and early 2000s. By revisiting classic Oakley frames and updating them, Scott pays tribute to the brand’s past while making it feel modern and relevant.
Although the official release date and price haven’t been announced yet, the large-scale preparation suggests the launch is happening very soon. Those excited to buy the new sunglasses can sign up for email updates on the Cactus Jack Oakley website. With Travis Scott continuing to shape Oakley’s style, this collaboration shows he’s prepared to uniquely blend athletic gear with luxury fashion.
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2026-05-08 11:25