Transformers Is Going on an Apology Tour

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The Transformers franchise is addressing a moment from the 1986 film that upset many fans – and they’re marking the occasion with a year-long celebration. For decades, fans have been waiting for an acknowledgment of this shocking scene.

The movie starts with a big fight between the heroic Autobots and the evil Decepticons, and in a shocking twist, Optimus Prime is defeated by his greatest enemy, Megatron. This moment stunned audiences when the film was first released over forty years ago, and it still catches new viewers off guard today.

In the movie, Optimus Prime gives Hot Rod the Matrix of Leadership, transforming him into Rodimus Prime. Rodimus then has to learn how to be a leader and battle the Decepticons, who are now under the command of Galvatron – a new, powerful version of Megatron created through a deal with the planet-destroying Unicron. However, Optimus Prime’s death continues to be a significant and memorable moment for longtime fans of the series.

According to Alyse D’Antuono, VP of Global Brand & Franchise Strategy at Action Brands, Hasbro’s The Transformers: The Movie was a pivotal moment for the franchise. The film, particularly Optimus Prime’s death and the stories that followed, left a lasting impression. Hasbro is celebrating the 40th anniversary by acknowledging the film’s legacy and thanking fans, with more announcements about toys, entertainment, and surprises coming soon.

The Transfofmres: The Movie 40th Anniversary Apology Tour Announced

Hasbro recently released a fun apology video – and a sneak peek at what’s next – to address the upset many fans felt about a scene in the 1986 Transformers: The Movie. As part of making amends, they’re ironically bringing the film back to cinemas, giving fans a chance to experience that memorable moment together on the big screen again.

Hasbro is celebrating the 40th anniversary of The Transformers: The Movie with fan events and a new collection of toys aimed at collectors. Here’s a complete look at what’s planned for the celebration.

  • The 1986 Apology Tour: Forty years later…it still hits like a truck. The loss of Optimus Prime remains one of the most talked-about moments in franchise history. Hasbro is leaning into that shared experience with a playful, year-long “1986 Apology Tour,” bringing fans together to grieve, heal, and reminisce together at special fan events & screenings all year long. More information to follow and tissues strongly encouraged.
  • Hasbro THE TRANSFORMERS: THE MOVIE 40th Anniversary Lineup: To make it up to fans, Hasbro has revealed a new wave of products celebrating the film’s milestone anniversary. For the first time ever, fans can experience THE MATRIX OF LEADERSHIP premium electronic movie replica alongside new STUDIO SERIES additions featuring Shockwave, Skywarp, Wheeljack, Kranix, Sunstreaker, Astrotrain and Snarl. Hasbro Pulse will host a livestream on February 15th to walk through the lineup, complete with surprises and characters fans love, without any unexpected plot twists. Pre-orders will officially go live on February 16 and 17th. Previously revealed products inspired by Optimus Prime, Megatron, Hot Rod, Hound and Scourge are also part of the lineup, with additional reveals planned throughout the year.
  • Publishing and Licensing Products: One apology isn’t enough. Hasbro and its partners are giving fans even more to celebrate with a powerful lineup of collectibles and storytelling honoring the 40th anniversary, including products from Culture Fly, Jada Toys, Monogram, ShuShu Papa, Skybound Entertainment, Super7, Threezero and Trends International. Stay tuned for more details.

If you’re eager to celebrate, The Transformers: The Movie isn’t currently available on any streaming services, but you can rent it from digital stores like Prime Video, Apple TV, and Fandango at Home.

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2026-02-13 21:43