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Tradition Meets Trophy Energy in Nike Golf’s Latest Drop

BBG News

Summary

  • Nike set to drop Victory Tour 4 for The Open Championship in faux ostrich and gold
  • Part of a new three-shoe pack launching July 17
  • A clean, premium look inspired by golf’s oldest major championship

At Nike headquarters this summer, there’s a subtle resurgence unfolding. Although the brand isn’t quite organized across all areas, particularly golf, there are indications of a more coordinated approach emerging. Luke Clanton, a former top-ranked amateur golfer, has sealed a long-term contract, and the product launches aligned with each major tournament seem to indicate a revived focus on storytelling – an area where Jordan Brand has consistently shone.

Among the surprising developments, Justin Timberlake unexpectedly collaborated on designing a golf shoe at Nike’s prestigious football boot factory in Italy. The price tag of $500 USD has caused some surprise, but for those who couldn’t get their hands on it or are seeking an affordable alternative, Nike’s latest golf shoe could be the solution they’re looking for.

Experience the revamped Victory Tour 4, tailored for The Open Championship. This edition showcases faux ostrich leather, metallic gold accents, and a mini-Swoosh in tonal hues – a harmonious fusion of traditional and contemporary “trophy shoe” charm. It’s not the Raggio di Sole collaboration, but for numerous players, that could be the appeal.

On July 17th, Nike introduces its Open Championship collection, headlined by the Victory Tour 4 at $220 USD, accompanied by the Air Zoom Infinity Tour 2 and Air Max 90 Golf shoes.

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2025-06-23 21:26

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