Games

Toon Blast maker Peak Games hits $5 billion revenue milestone

BBG News

As a dedicated fan of mobile gaming and someone who has been following Peak Games’ journey closely, I am absolutely thrilled to witness this monumental achievement. Reaching a $5 billion revenue milestone is no small feat, especially for a Turkey-based studio that started with puzzle and casual titles.

Peak Games, a Turkey-based game developer recognized for creating puzzle and casual hits, has reached an impressive achievement by surpassing $5 billion in total revenue. Some of their successful games include “Toon Blast,” “Toy Blast,” “Match Factory!,” “Lost Bubble,” and “Lost Jewels.”

Using AppMagic’s report, I now have insight into this recent development at Peak Games. Additionally, there are related conversations regarding the achievement of their $5 billion revenue mark. I’ll clarify and convey those points for you in an understandable manner.

Peak Games’ revenue boost comes from Toon Blast and Toy Blast

Two of their most popular games, Toon Blast and Toy Blast, have each amassed over 150 million downloads and receive excellent reviews. Based on the report’s information, these two games account for a substantial portion of their earnings: approximately 60% from Toon Blast and 37% from Toy Blast. This isn’t shocking news, but there’s more to discover.

For quite some time, I’ve noticed a downtrend in my spending on both games as new projects failed to excite me. Come 2021, the developers attempted to revive user interest with “Star Blast,” their latest release, but unfortunately, it didn’t catch on and was eventually withdrawn from the market. However, things took an unexpected turn for the better in October 2023 when my spending on Toon Blast suddenly spiked.

Within a span of five months, the in-app purchase revenue grew significantly from $13 million to $26 million and has consistently remained strong since then. Approximately around the same period, Match Factory! was unveiled in September 2023. By November, this title emerged as a top earner in the Match 3D market, generating approximately $15 million in monthly net revenue from in-app purchases.

As a seasoned gaming industry analyst with over a decade of experience under my belt, I’ve seen my fair share of ups and downs in the mobile gaming world. But let me tell you, the recent surge in downloads for Match Factory by Peak Games has left me truly impressed. With an astounding 2.5 million installs in just one month, June 2024, this title even outpaced Toon Blast in popularity.

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2024-07-23 15:11

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