Movies

TikTok ban could slam Disney Parks (and a boat load of influencers)

BBG News

As a long-time TikTok user and avid Disney fan, I must admit that the looming potential ban of TikTok has me feeling like a kid who just found out there might not be any candy left for Halloween. The app has become an integral part of my daily entertainment and a powerful tool for discovering new Disney content from creators around the world.

In recent times, if you’ve been active on social media or using TikTok, it’s hard to miss the talk about a potential ban of the app, scheduled for January 2025. Though the final decision is yet to be made, the anticipation among users is high given the significant influence the platform has exerted.

In simpler terms, TikTok has shown its strength as a platform for sharing information and creative expression, but it’s also effective for advertising and marketing purposes, particularly for a specific company known for its rodent-like mascot. When might the Walt Disney Company notice the impact of this competition?

Similar to numerous other companies, Disney has experienced significant gains due to TikTok’s popular trends. The impact of influencer culture has led to unprecedented publicity and financial success for both Disney’s theme parks and studio. However, if TikTok is prohibited in the U.S., this could pose a challenge for Disney. Such a ban might bring about difficulties for the company.

Disney Under the (Social Media) Influence

With TikTok potentially being banned on January 19, 2025 (as per CNN’s report), social media platforms at Disney Parks might be hit hard by the ripple effects. Should the ban materialize, numerous influencers will find their accounts terminated, and Disney may suffer a significant loss in publicity.

From DisneyDan to The Polished Danielle, numerous Disney influencers have built a reputation on this platform, and it’s unlikely that Disney hasn’t leveraged their presence or remained oblivious. Yet, not all influencers possess the same level of expertise or professionalism, which has posed challenges.

According to Dirk Libby from Cinemablend (as seen in this article), influencers can be like a two-sided blade. Theme park vloggers and content producers have increasingly become a nuisance, particularly those who record while on rides or other attractions in tight spaces. This author shares Libby’s viewpoint when he expresses the following sentiment:

There’s a point being made that some livestreamers might be advertising Disney Parks through their content, and there might be some truth to this claim. However, if this practice ends up causing issues for visitors who have already spent their money, then it may not be justified.

The query persists: How might Disney respond? While it’s anticipated they’ll shift their promotional efforts to alternative social media networks, this isn’t groundbreaking information. What could truly warrant attention is the high percentage of consumers heavily dependent on the widely-used app.

Disneys fanbase is immense and enduring, yet any significant loss could bring about substantial impacts. Though we’re not there yet in terms of timing, each passing day brings us closer. Overcoming the setback caused by this event may require more than just a sprinkle of Disney’s usual enchantment.

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2024-12-16 22:57

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