This Morning’s Cat Deeley fronts new Frasers spring campaign

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Cat Deeley will be the face of Frasers’ spring 2026 fashion campaign, adding to her already full workload.

The popular TV host, famous for shows like So You Think You Can Dance and This Morning, is the face of the retailer’s new campaign and has also curated a collection of 100 items.

I’m so excited to see House of Fraser becoming Frasers! It feels like a totally fresh start for the store, and I heard Deeley is involved in launching this new look – that’s awesome!

For the campaign, Deeley carefully chose items from all categories, including women’s clothing, shoes, accessories, children’s wear, beauty products, and home goods.

Okay, so I was checking out this creator’s style, and honestly, it’s full of stuff I recognize! She’s rocking Barbour jackets, classic Ralph Lauren pieces, and some seriously nice Coach bags. Plus, lots of comfy Tommy Hilfiger sweaters and all my favorite makeup from Charlotte Tilbury – basically, a ton of great brands I love.

The collection features adaptable, classic pieces that reflect the presenter’s personal style – comfortable, relaxed, and distinctly British. Think easy-to-wear outfits, from practical jackets for outdoor adventures to upgraded everyday essentials – the same effortless look she’s known for when she’s not on camera.

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This collaboration is particularly meaningful for Cat, who shared that she has fond childhood memories of shopping at the department store with her mother.

Collaborating with Frasers on this project felt incredibly special, like a dream come true. My mother has been a loyal House of Fraser customer throughout my entire life, so it meant a lot to me.

I’ve always loved this brand, so I’m really excited and proud to be working with Frasers on this project.

Shop Cat’s edit from 9 March in Frasers stores and online at frasers.com.

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2026-03-09 15:51