
Robert Downey Jr.’s unexpectedly popular debut as Tony Stark launched the Marvel Cinematic Universe from a hopeful idea into a real success. But early trouble arose when Marvel Studios decided to replace Terrence Howard, an Academy Award-winning actor, creating significant controversy. The tension immediately dissipated with Don Cheadle’s first lines as James Rhodes in Iron Man 2.
Before Iron Man was made, many considered Marvel Studios a risky venture, even though their characters had already appeared in some successful films. For years, Marvel Comics had tried to break into Hollywood, but faced repeated financial difficulties. To stay afloat, they began licensing their characters to other studios. This allowed Sony and 20th Century Fox to create popular movies like Spider-Man and X-Men, but those franchises eventually started to lose steam. By 2008, many in Hollywood believed the superhero genre was losing popularity, which is why Marvel’s announcement that…
Creating the Early MCU Was a Chaotic Mess, and Firing Terrance Howard a Public Loss
I just finished reading MCU: The Reign of Marvel Studios, and it’s a fascinating look at how close Marvel was to disaster. The book details how they took a huge gamble – a $500 million loan from Merrill Lynch – and put their entire library of characters up as collateral. It really highlights how precarious things were for them at one point, proving the critics who doubted them almost had a point!
Initial test screenings showed that very few people outside of dedicated comic book fans were familiar with Iron Man. The movie was approved by then-CEO Ike Perlmutter primarily because of the potential for strong toy sales. The history of the Marvel Cinematic Universe frequently highlights the importance of casting decisions.
Many people don’t realize that Terrence Howard helped establish the credibility of Hustle & Flow after winning an Oscar. As a longtime Marvel comics enthusiast, he was the very first actor cast in the Marvel Cinematic Universe, and he actually earned more money than Robert Downey Jr. for the first film. While the production team initially thought Iron Man would be a standalone movie, Howard confidently signed a contract for three films.
The unexpected hit of Iron Man secured the future of the Marvel Cinematic Universe, but it also caused difficult contract talks with Jon Favreau and Robert Downey Jr. In a 2008 interview with NPR, director Howard said he received no reason for being removed from the sequel and felt his contract was meaningless.
There were also reports of disagreements between Ed Norton and Marvel during the making of The Incredible Hulk. Some people worried this meant Marvel Studios wouldn’t be able to keep up its early success and might fade like the Spider-Man and X-Men movie series.
Iron Man 2 Found the Perfect Way to Introduce Don Cheadle as James Rhodes
Before Iron Man 2 was released, the studio adjusted the story and revealed the returning cast, including Robert Downey Jr. and Jon Favreau. They also announced that Gwyneth Paltrow and Samuel L. Jackson would reprise their roles. Excitement built with the addition of talented actors like Sam Rockwell, Scarlett Johansson, and Mickey Rourke, who had recently won an Oscar for his performance in The Wrestler.
Honestly, even with all the excitement, there was worry about casting another Oscar winner. Apparently, Perlmutter just brushed those concerns aside with a really awful, racist comment – he basically said audiences wouldn’t even notice the difference. I read about this in a 2012 article from The Financial Times, and it was pretty shocking.
Honestly, when it came to replacing Terrence Howard, it really came down to money, according to what I read in The Reign of Marvel Studios. Howard was apparently asking for around $3.5 million per movie, and expected that number to go up with each sequel. Don Cheadle, on the other hand, signed on for six films for just $1 million. It was a significant cost saving for Marvel, plain and simple.
Adding to the difficulties, Iron Man 2 caused a major falling out between Tony Stark and James Rhodes. Stark’s obsession with being Iron Man was destroying his health, and his increasingly unpredictable actions led to a full-blown fight between the two close friends, both in their Iron Man suits. Don Cheadle delivers fantastic first lines as Rhodes.
The line, “Look, it’s me, I’m here. Deal with it. Let’s move on,” is effective in the scene because it catches Tony off guard – his friend is testifying against him. But it also works on a broader level, letting both the actor and his character speak directly to the viewers. It’s a way of saying, “Don Cheadle is now James Rhodes in the Marvel Cinematic Universe, and it’s time for fans to embrace that.”
The MCU’s Early Struggles Are Essentially Forgotten by Fans
While Don Cheadle replacing Terrence Howard as James Rhodes wasn’t the very first time an MCU actor was replaced, the original pairing ultimately fell apart because both actors preferred not to continue working together.
The general public didn’t become aware of this situation until the first Avengers movie was announced. Director Louis Leterrier actually preferred Mark Ruffalo to play The Incredible Hulk. Interestingly, Ruffalo had just finished filming Zodiac alongside Robert Downey Jr. at the time, but Marvel Studios insisted on Edward Norton for the part.
The Marvel Cinematic Universe became a massive success, quickly overshadowing any initial casting issues. Today, very few people believe that either Terrence Howard or Edward Norton would have improved the later movies. Mark Ruffalo and Don Cheadle have both become beloved supporting actors within the MCU, despite never starring in their own films.
Don Cheadle was originally going to lead the Armor Wars series, but the project has faced significant delays and is currently stalled. If the movie ever comes out, it’s possible the opening scene could acknowledge the behind-the-scenes issues and then focus on the story.
Iron Man 2 is available on DVD, Blu-ray, digital and streams with the rest of the MCU on Disney+.
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2025-12-15 06:42