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The REAL reason some stars age like fine wine while others… don’t: AMANDA GOFF reveals the generational habit speeding up the clock – and it has everything to do with the year you were born

BBG News

It’s hard to remember life before… ‘it’ arrived.

Back then, life seemed less complex and more harmonious. It was an era where our perspectives were perhaps clearer, and we could appreciate the natural beauty of women without any distortions or misunderstandings.

In our old photos, we’d genuinely laugh till our cheeks bulged – not a moment’s pause for worry about double chins. We were simply living in the present, uninterrupted by frequent breaks for primping or posing.

And the best part of all: women weren’t actively trying to look exactly the same.

You know what I’m going to say next…

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I’m referring to the social media platform known as Instagram. It’s quite possible that you’ve already taken a peek at it several times prior to coming across this text.

In simpler times, there was an era before photo editing apps like Facetune, filters, Botox, and trendy eye-lift procedures like ‘fox-eye’ surgery, not to mention the latest popular beauty trends. (Admittedly, it’s challenging to stay current, even for someone who used to be a beauty editor).

Back then, social media was enjoyable for women, and they didn’t experience the pressure that came with it, either before Instagram or during its initial, more modest era when it wasn’t yet a dominant cultural force.

In the past, you didn’t see teenagers applying strong retinols or sharing skincare tutorials from their pink rooms online.

Join me as I prepare with my skincare regimen using various products.” (This implies that the speaker is going to share their skincare routine instead of implying they are using harmful chemicals on their skin.)

For someone born between the late 70s and early 80s (approximately 35-42 years old), you were fortunate enough to reach adulthood before social media significantly transformed many women into aspiring beauty influencers.

You wouldn’t have had skincare sold to you before you’d even started your period.

Perhaps there have been some minor adjustments made, mostly starting around age 30. A little Botox here, a hint of fillers there. Absolutely nothing drastic, and definitely not anything done prematurely in your early thirties.

Opt for a natural appearance, avoiding surgeries such as cheek implants, and steering clear of the “duck lip” trend. Also, let’s avoid any alterations that might give an expression of surprise, resembling a startled alien or Bella Hadid.

I’m observing women within that age range, such as Sarah Abo from Today, Bernadette Fahey the renowned Pilates instructor, and PR powerhouse Roxy Jacenko. While it’s likely (certainly for Roxy) that they may have had minor enhancements, they certainly don’t appear overly-altered.

These women appear significantly younger than their stated ages, yet they bear a striking resemblance to their passport images when you meet them in person. Essentially, they exude an energetic, fresh-faced, and authentic vibe.

But for younger Millennials and their Gen Z siblings, it seems to be a different story. 

As I casually browse through the feeds of my favorite young stars and trendsetters, it’s hard not to notice an unsettling pattern: it seems as though many of them began undergoing cosmetic procedures the moment they turned legal adults. It leaves me questioning if this is a new norm that I find myself drawn to, yet slightly apprehensive about.

It seems a bit awkward to mention this, but there’s something unusual about the appearance of Skye Wheatley, Kylie Jenner, Tammy Hembrow, and Indy Clinton in their photos – these individuals are admired by many young women and girls. Perhaps it’s the shiny, seamless foreheads, the overly accentuated cheeks, the excessively plump and filled lips, or the eyes that seem to always tilt upward.

Indeed, they catch everyone’s attention. Undeniably, their athletic physiques are impressive. However, it’s safe to say that my appearance in sportswear doesn’t compare to their youthful, well-toned figures.

Without a doubt, these ladies appear to be more mature than what one might expect for their age; indeed, they seem far older than I did at a similar stage in life.

They seem to have bypassed the phase of possessing naturally radiant, unattainable-by-bottle youthful skin and found themselves in the age bracket where anti-aging concerns become an essential focus (around 40 years old).

Let me be clear: there is nothing wrong being 40-plus. I’m in my 50s, for God’s sake!

But 40-plus skin belongs on 40-plus women; not 21- or 30-year-olds.

A concerning trend is emerging, where younger generations are aging at a less favorable rate compared to older ones. This phenomenon, which seems to have arisen recently, warrants our attention. It’s troubling that the older millennials appear to age more gracefully than their younger counterparts.

Absolutely, one factor contributing to the issue is overuse of Botox at an early age, as well as relying on harsh skincare products when you’re still young. Additionally, vaping also seems to be a contributing factor.

However, it’s important to note that one significant contributor to unrealistic expectations could be excessive early exposure to the seemingly flawless world portrayed on Instagram, particularly during the teenage years of today’s 30-year-olds.

The stress should never let up; hint for a jab, look for the scalpel, and when the lips seem unusually thin, aim for a poke.

In the world of fashion and beauty, there’s always something new and popular emerging – however, upon closer inspection, these trends often result in women appearing more synthetic and aging faster.

It seems strange to consider how these young women will appear in their forties if they’ve already reached the limit of all available treatments at just 24 years old. Even the legendary comedian Joan Rivers might find it astonishing.

When a woman in her twenties chooses to fill wrinkles, shape eyebrows, and enhance lips through cosmetic procedures, she may not fully appreciate that she’s denying herself something that older women long for – their youthfulness.

Women born a decade earlier generally followed a distinctly different course of life. The majority of them managed to reach their 30th birthday without experiencing the sensation of a cosmetic needle. As they approach 40, they tend to prefer subtle upkeep over drastic changes, choosing treatments that smooth rather than dramatically alter their features. They opt for minor anti-aging procedures instead of undergoing facelifts at an early age.

Could it be that I’m being overly critical? Maybe. However, consider this: As these young ladies grow older into their forties, they might appear much older, perhaps even reaching the age of sixty. It’s unfortunate and ironic that treatments once touted as ‘preventative’ now seem to be accelerating the aging process for an entire generation.

Before I’m accused of judging other women, I want to share a personal story.

Approximately two decades back, in my mid-30s, I assumed the role of a beauty editor for a glamorous publication. Consequently, PRs began showering me with an assortment of beauty therapies from all directions.

I’m talking peels, lasers, injectables – you name it.

Every day, if not every hour, I was presented with the latest wondrous treatment. At 34 years old, I received my first Botox injection, which might as well make me a senior citizen in today’s cosmetics market where 21-year-olds are getting injected, frozen, embalmed, heated, and needled for ‘prevention’.

And can I be brutally honest?

As I underwent more treatments, the costlier my skincare regimen became, the heavier my makeup application grew… the less attractive I seemed to become.

I started to look haggard. I noticed more lines. Duller, sallow skin. More breakouts.

It started to become apparent: with each injection, I seemed to grow older. Then it struck me: just because something is repeated doesn’t automatically make it superior, youthful, or attractive.

It often means quite the opposite.

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2025-05-30 18:20

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