Games

The Insights Group acquires esports iGaming newsletter Sharpr

BBG News

Sharpr enters its next chapter under The Insights Group.

One popular platform for esports gaming newsletters, Sharpr, has recently been acquired by The Insights Group (TIG). Known for its insightful industry commentary and comprehensive analysis of the connection between esports, online gaming, and advanced technologies like AI and cryptocurrency, Sharpr has become a significant voice in a rapidly evolving market. This acquisition marks TIG’s first purchase; it is an offshoot of GSE Group, which was founded by Sam Cooke and Alfie Wright, the co-founders of Esports Insider.

Sharpr’s rise as a voice in esports betting

Sharpr emerged during a period of growth in the betting market for esports, as sportsbooks, crypto casinos, and fantasy platforms began offering specialized gaming options for games like CS2, League of Legends, and VALORANT. As regulatory landscapes evolved and gambling products advanced, Sharpr filled a void by providing comprehensive reporting and market analysis.

Cody Luongo, the creator of the newsletter, boasted an extensive background in editorial work and a keen ability to spot emerging trends that often go unnoticed. Each week, his commentary combined relevant industry data, updates on regulations, and insightful business viewpoints tailored for experts in gambling, technology, and finance industries.

By 2024, Sharpr had become a go-to resource for various stakeholders, ranging from esports bookmakers to venture capitalists with a focus on the convergence of gaming and betting tech.

TIG’s first strategic acquisition

In July 2025, The Insights Group revealed their acquisition of the iGaming newsletter Sharpr. They clarified that Sharpr would maintain its independence, with Luongo continuing as the lead writer for a short while before transitioning into a strategic advisory role. A new editor will be hired later, but TIG guaranteed the preservation of Sharpr’s distinctive tone, values, and primary focus.

TIG (The Intellectual Property Group), established by Sam Cooke and Alfie Wright of Esports Insider and GSE Group, sees the acquisition as a step towards their broader objective of funding personality-centric digital media. This group is also responsible for publications such as The Esports Radar, Heat Map, and The Dotted Line, which focus on providing industry insights and fostering communities within esports and gaming sectors.

Following the terms of the TIG agreement, the Sharpr buyout grants access to product development pathways, expands design capabilities, provides an advertising framework, and offers opportunities for integrating live events.

What does this mean for the gambling and media sectors

The acquisition holds significance that goes beyond simple media consolidation. For experts in the gaming industry, particularly those focusing on esports betting, Sharp’s growth signifies a surge in comprehensive research on emerging trends such as casinos utilizing cryptocurrency, artificial intelligence-driven odds systems, and global regulations concerning betting.

From a business perspective, this action demonstrates how niche newsletters can evolve into valuable media assets. Sharp’s focus on high-quality, carefully selected insights signifies a trend moving away from general esports news towards content that directly affects operators, investors, and associates.

For those responsible for regulation and decision-making, this likewise highlights a growing curiosity about how gambling content shapes public sentiment, particularly in areas like predictive markets, artificial intelligence predictions, and cryptocurrency wagering.

In the growth of eSports betting, platforms like Sharpr serve as connections between betting companies and a fresh wave of tech-savvy users who are new to this field. What sets Sharpr apart is its ability to simplify intricate updates – whether they’re about product specifications or shifts in policies – into practical insights that users can apply easily.

Partnering with TIG could open up opportunities to reach previously unexplored areas like decentralized wagering systems for sports, virtual esports leagues, and multi-market risk mitigation. This expansion would make it more attractive to strategic planners and innovative executives.

That’s all for now. Stick around for more betting news and updates.

Read More

2025-07-23 20:41

Previous post Elder Scrolls creator Julian LeFay has died following tragic battle with cancer
Next post Unbelievable! Zodia Custody Throws Itself into the Wild Wave of Tokenization!