The next big tune could be waiting for you in a playlist! Exploring new musicians not only sparks cultural exchange but also expands your musical world and boosts underground, individual artists. This year, Corona® Extra supports the debut of both Hypetrak Magazine and Nueva Generaciones – an international music platform that champions various artistic styles and the beats that encourage us to come together. Featuring emerging artists from various cultures and genres, this platform is launching with a unique event taking place on August 27 at the SILO venue in Brooklyn. And guess what? You’re invited!
As a devoted fan, I’m thrilled to share that I can’t wait for the upcoming music showcase! This event promises live performances by some incredible artists from Nueva Generaciones, including Planta Industrial, FiFi Zhang, dreamcastmoe, duendita, and 54 Ultra.
But that’s not all! The venue, SILO, will undergo a transformation with the launch of a special apparel station. In collaboration with Corona Extra and Hypetrak, we’ll be offering exclusive merchandise as part of a unique capsule collection. Standout pieces include a co-branded T-shirt, a tote bag, and an exclusive Hypetrak-curated cassette mixtape.
Best part? The capsule and mixtape will be available on a first-come, first-serve basis for attendees. To keep the vibe going, there’ll be DJ sets playing throughout the night, along with delicious craft food and drinks to enjoy until midnight.
Fundamentally, “Nueva Generaciones” celebrates music’s power to connect diverse communities; it also mirrors the artists who shape fashion trends, influence pop culture, and tell tales that define eras, encouraging new generations to shatter traditional norms and express their creativity freely. By challenging genre boundaries, the artists of NG form a fresh group of musicians who boldly create innovative sounds inspired by their communities and genuine narratives.
Keeping in line with the event’s vibe, Hypetrak plans to unveil spotlight articles and unique content, creating a direct link between fans and culturally significant instances.
Secure your place by responding beforehand for an opportunity to witness pioneering musicians of the future. Admission is complimentary if you RSVP. Keep updated on Hypetrak and TopMob for information about the artists showcased in the series Nueva Generaciones.
Hypertrack Magazine’s Launch Event with Live Performance by Nueva Generaciones
Location: SILO (90 Scott Ave, Brooklyn, NY 11237)
Date & Time: 8:00 p.m. – Midnight (August 15, if the event has a specific date)
NOTICE: Enjoy mindfully®. Corona Extra® Beer. Brought to you by Crown Imports, Chicago, IL. #adultdrink #age21andup
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2025-08-21 21:25