Christina Hendricks, famous for her captivating portrayal of Joan Holloway in Mad Men and now shining in The Buccaneers on Apple TV+, has partnered with Joanie Clothing to develop a line that reflects her own strength and sophistication.
The specially titled collaboration, Christina Hendricks x Joanie, showcases twelve vintage-inspired gowns. These designs pay tribute to Christina’s iconic glamorous allure and provide an enduring fashion statement.
In reference to our partnership, Christina mentioned that she drew inspiration from some of her preferred fabrics, styles, and hues found within her personal wardrobe to create the very first Joanie collection.
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Bringing my vision to life is an absolute dream, and I truly wish that every woman feels captivatingly beautiful, intriguingly unique, and above all, authentically themselves while wearing these dresses.
Every design is influenced by her affection for classic fashion, the elegant charm of Old Hollywood, and the stylish outfits she’s donned during her professional journey – spanning from the striking looks of Madison Avenue in Mad Men to high-end red carpet attire.


Shop the Christina Hendricks x Joanie collection
The Velvet Dress with Puffy Sleeves in Neroli Style (£129) is the perfect choice for making a statement at holiday gatherings. It comes in two vibrant options: deep, fiery red and elegant, dark green, both featuring a design reminiscent of the 1930s.


The collection features standout pieces like the Flowering Jasmine maxi dress (at £129) and the Vetiver dress (also £129), a tie-front midi dress boasting a retro print that echoes the style of the 1920s smoking jacket. This classic design is blended with modern silhouettes, creating an intriguing fusion of past and present.

Each item is labeled with scented blossoms often utilized in perfume-making, like Neroli, Vetiver, and Jasmine. These specific ones were personally selected by Christina to reflect the feelings that fragrances can inspire.


However, it’s not merely a matter of sentimentality. In accordance with Joanie’s philosophy, each item is thoughtfully designed using eco-friendly materials such as recycled polyester velvet and responsibly sourced viscose chiffon.
As a nature-loving fashion enthusiast, I can’t help but be smitten by the enchanting Flowering Jasmine Mythical Beasts Maxi Dress (£129) from our collection. Crafted meticulously from a sumptuous rose jacquard fabric, this stunning piece exudes opulence while also ensuring a greener tomorrow. If you’re searching for an elegant combination of style and sustainability, look no further!


At the moment, the Christina Hendricks and Joanie collaboration line can be found solely on joanieclothing.com. Each dress costs £129 and comes in sizes ranging from 8 to 26 for UK customers.
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2025-09-10 17:52