The Best Super Bowl Ads of 2025
Approximately millions will be tuning in to witness the Kansas City Chiefs competing against the Philadelphia Eagles during Super Bowl LIX, which takes place in New Orleans on February 9th, Sunday.
The previous year’s thrilling matchup between the Chiefs and the San Francisco 49ers, resulting in a 25-22 overtime win for the Chiefs, garnered a record-breaking audience of approximately 123.4 million viewers across various streaming and broadcast platforms.
For advertisers, this event represents a chance to showcase their goods to vast audiences. They go all-out with their creative efforts, as these ads are typically their costliest and most prominent ones annually. This time around, it’s reported that the ad slots went for over $8 million, setting a new high price tag.
Here is our round-up of the best and worst Super Bowl ads that have been released so far.
Most Appetizing: Hellmann’s
Meg Ryan and Billy Crystal revisit Katz’s Deli in Manhattan, recreating a famous scene from the film “When Harry Met Sally”. In the original 1989 movie, Ryan’s character, Sally, was demonstrating to Harry, played by Crystal, that it’s easy for a woman to feign an orgasm. However, in a 2025 commercial, their dramatic response isn’t due to that scenario, but rather a sandwich slathered with ample amounts of Hellmann’s mayonnaise instead.
Most User-Generated: Doritos
Once again, the well-liked potato chip company has brought back their highly acclaimed “Create Your Own Super Bowl Ad” campaign, encouraging enthusiasts to design an advertisement for their favorite snack. The contest has now narrowed down to three finalists; the victor will not only have their ad aired during the match but also pocket a cool million dollars in prize money.
Most Fraternal: FanDuel
In an advertisement for their online gambling platform, former NFL stars and siblings Eli and Peyton Manning are shown preparing for a rematch in the “Kick of Destiny 3,” a field goal-kicking contest taking place during the Super Bowl. In the ad, Eli shares his long-held dream of becoming a kicker, which earns him some teasing from his elder brother.
Most Revved Up: GoDaddy
The advertisement for the domain registration website GoDaddy showcases a secretive race car driver changing gears. “Who is that?” someone wonders from the spectator area in Italian. “But seriously, who can tell?” The business has previously collaborated with Danica Patrick, an American racing icon and one of the most well-known female drivers.
Most Pastoral: SquareSpace
In a swift 10-second sneak peek for our Super Bowl ad titled “A Tale as Old as Websites,” I’m seen trotting across the countryside on an animal that resembles either a donkey or a mule, with the haunting melodies of bagpipes accompanying me. No signs of modern technology like laptops or websites are visible in the frame.
Most Inspiring: Budweiser
In keeping with the horse-themed commercials of the beer brand, a young Clydesdale colt watches as mature horses make a beer delivery. However, due to his age, he can’t participate. When the delivery team leaves and a keg falls off the wagon, the determined foal decides to pick up the fallen keg and sets out on an adventure to complete the delivery, demonstrating his courage and abilities.
Most in Touch With Bodily Functions: Angel Soft
As a die-hard sports enthusiast, I was all geared up for the grand match, eagerly anticipating Julian Edelman’s expert analysis from Fox Sports, given his illustrious past as a wide receiver for the legendary New England Patriots. However, to my surprise, he wasn’t in his usual spot as the game started. My fellow analyst Charissa Thompson was equally puzzled, but our curiosity was soon put to rest when Julian reappeared, with a piece of toilet paper awkwardly clinging to his shoe.
Most Ironic: Hims and Hers
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2025-01-30 20:06