Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: ‘Tis the damn season!’

Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'

As a longtime fan of Taylor Swift, I must say that this year’s Swiftmas merchandise drop has truly left me feeling like a blizzard in a snow globe! The excitement and anticipation leading up to it were just like those pre-concert jitters before seeing my idol live.


Enthusiastic followers of Taylor Swift are swiftly heading to her site to snap up goods from her holiday assortment, which includes ornaments, seasonal decorations, comfy sweatshirts, and adorable trinkets.

Regardless of Swifties having already spent hundreds or thousands on their tickets for her upcoming Eras Tour, which concludes in a month, Taylor Swift’s fan base didn’t pass up the chance to back the pop artist, aged 34, and acquire some exclusive merchandise instead.

Without a doubt, there seemed to be a high interest in acquiring these items, with some users from group X claiming they sold out so rapidly that they were bought out even before they could be purchased from their online shopping carts.

One person lamented, “You all are moving too quickly,” expressing regret over missing the chance to purchase a $25 cowboy hat ornament referencing her song ‘Cowboy Like Me’, and a $15 ghost ornament inspired by Taylor Swift’s 2022 ‘Anti-Hero’ music video.

They confessed that the anticipation of the rapid sale of holiday merchandise left them feeling severely nauseous, as they were terrified it would run out quickly.

Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'

A third even criticized Taylor Nation, Swift’s official management team, for not giving fans enough notice to request time off from work to accommodate their desire to shop the collection. 

As a devoted Swiftie, I proudly showcased my successful shopping spree, sharing snapshots of my filled carts and total expenses ranging from $15 to an impressive $899, proving my victorious purchase.

One user humorously commented, “It’s that time of year again when my bank decides to cancel my card,” following a purchase of approximately $258.65 for the holiday collection.

Following a shopping spree at Taylor Swift’s official store, another fan of hers found inspiration in the lyrics from her 2020 song “The 1,” from Folklore, to rationalize their purchase.

Reflecting on the situation, I acknowledge that I have no valid reasons or excuses for my actions. The consequences of my choices are evident, as a significant sum of $445.60 has now been deducted from my bank account following my purchase.

One avid fan of Taylor Swift, identified as Molly, shared that since the Reputation tour, around six years back, she sets aside funds monthly to purchase new merchandise and secure concert tickets.

She excitedly announced, “I’ve safely fastened all the fresh Swiftmas decorations! I can hardly wait to watch the Swiftmas tree blossom!” after finalizing her shopping spree.

In reaction to criticism about the high cost of her holiday collection, Molly emphasized to fellow social media users that it’s unnecessary to belittle or act unkindly towards someone who is purchasing items that bring them joy.

Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'
Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'
Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'

Keen-eyed enthusiasts have started trying to uncover any hidden clues or references, which Taylor Swift or her team might have included on the website or within the album itself.

A Reddit user pointed out that almost every lyric from each period in this merchandise collection features themes of stars and moons, and nearly everything has star designs, even items where it seems illogical or incongruous.

They went on saying, “I’m not sure about its significance, but it seems that we should be concentrating on the stars, and I believe this is not only for holiday celebrations.

In the collection, there are over 11 pieces of evidence supporting the theory, and it garnered more than 85 likes from Reddit users.

Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'
Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'
Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'
Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'
Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'
Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'
Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'
Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'

Some supporters voiced a touch of discontent over the relatively steep cost of many items, particularly the $50 butterfly tote bag from the inaugural assortment.

The price of items in the collection range from $15 to $120. 

As the big day arrived, I enthusiastically announced a one-hour countdown on my socials, inviting everyone to gather beneath the festive mistletoe in an hour’s time, with the cheery message, “Let’s meet up under the mistletoe in an hour!

Year after year, I eagerly anticipate the arrival of Taylor Swift’s Swiftmas merchandise, which traditionally drops on my personal calendar as November 13th – a full month before her big day!

A year ago, Swift’s official site collapsed swiftly due to intense competition among her devoted followers, all vying for exclusive items such as cardigans and the much-desired snow globe.

Taylor Swift fans are rushing to buy hundreds of dollars of her holiday merch: 'Tis the damn season!'

This coming week, she has scheduled six concerts at the Rogers Centre in Toronto, taking place on the 14th, 15th, 16th, 21st, 22nd, and 23rd of November.

She’ll end her two-year, record breaking Eras show with three shows in Vancouver in December. 

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2024-11-13 23:07

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