
The Super Bowl Halftime Show is always a major event for music lovers, especially fans of rap and hip hop. Recent performances by artists like Dr. Dre, Eminem, Kendrick Lamar, and Rihanna have generated a lot of excitement, and Taylor Swift is often mentioned as a potential performer. But what went on behind the scenes to decide who would take the stage?
Taylor Swift recently set the record straight about why she initially didn’t join the NFL’s promotion of her music. During an appearance on *The Tonight Show Starring Jimmy Fallon* on October 6th, she surprised fans by revealing the real reason, which wasn’t about contracts or licensing, as many had guessed.
With rap and hip-hop increasingly influential in popular culture – even reaching events like the Super Bowl – Taylor Swift’s choice about performing highlights how artists decide where to perform and why even major stars sometimes decline high-profile opportunities.
Taylor Swift talks candidly about Super Bowl rumors
Jimmy Fallon asked Taylor Swift about reports that she’d been offered a Super Bowl performance and if there were issues with NFL licensing. Taylor quickly clarified, explaining, “That’s not true. Jay-Z and Roc Nation – his company that works with the NFL – have always been supportive of me, and our teams have a good relationship.”
She explained that people occasionally call to ask about her Super Bowl plans, but these aren’t formal invitations or serious discussions.
This confirms that despite what fans read online, there was no actual contract on the table.
Taylor Swift recently discussed the rumors about declining an offer to perform at the Super Bowl Halftime Show. She addressed the speculation during an appearance on The Tonight Show Starring Jimmy Fallon. #TaylorOnFallon #FallonTonight
— The Tonight Show (@FallonTonight) October 7, 2025
Love, football, and Travis Kelce
Taylor Swift didn’t decline the Super Bowl Halftime Show offer for professional reasons; she’s prioritizing her relationship with Travis Kelce. She explained that she’s fully focused on supporting him and his performance with the Kansas City Chiefs throughout the football season.
She described football as a physically demanding yet strategic game, comparing the players to ancient gladiators. Watching Kelce play was incredibly emotional for her, and the possibility of him getting injured during a game felt deeply unsettling.
She playfully suggested a mashup for a potential performance: two verses of ‘Shake It Off’ leading into ‘Blank Space,’ and then ‘Cruel Summer.’ She was just imagining what a setlist could be if she ever agreed to perform.
Taylor Swift emphasized that her decision wasn’t because of Travis Kelce. She explained, “It’s not about Travis at all – he’s supportive of me pursuing it. I’m simply too busy right now.”
Now that Taylor Swift won’t be performing, the Super Bowl is likely to continue showcasing rap and hip-hop artists. With previous headliners like Kendrick Lamar and Snoop Dogg, fans of the genre are hoping to see more established or up-and-coming stars take center stage.
The Super Bowl halftime show is now a major cultural event, bringing together different music styles like hip hop, pop, and R&B. While Taylor Swift isn’t quite at the point of headlining it, her influence and authenticity are still helping to define what the show will become.
No matter your musical taste – whether you love Taylor Swift or hip hop – her honesty about why she’s performing at the Super Bowl offers a new way to think about the event. It shows that for artists, it’s not always just about getting more fans; sometimes personal things like relationships and what feels right in the moment are more important.
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2025-10-08 17:00