Sydney Sweeney stuns in angelic white lingerie for new Syrn commercial set in a ‘romantic world’

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Sydney Sweeney looked beautiful in white lingerie in a new commercial for Syrn, which she shared on Instagram on Monday.

The actress from Euphoria was photographed wearing minimal clothing while standing near a window in a small, blue and white house.

‘Somewhere Only We Know @syrn,’ wrote the blonde in her caption.

The first collection from Syrin is launching with early access on February 4th at 8 AM Pacific Time. You can sign up now at syrn.com.

Last week she spoke to Elle magazine about what motivated her.

Sweeney explained to the magazine that her goal was to create a brand that truly connects with women. She didn’t want a lingerie company that simply told women what they wanted, but one that understood their needs and feelings, creating a whole experience around that understanding.

She explained that Syrn is about feeling good in your own skin, embracing sensuality and power, while also allowing for softness and playfulness – however you’re feeling on any given day.

I started this project alone with a simple goal: to build something practical and empowering for everyone.

Sweeney focused on creating undergarments that felt incredibly comfortable, like a natural extension of the body. ‘Every body is unique, just like a fingerprint,’ she explained, ‘and I wanted my designs to reflect that individuality.’

Most items under $100.

Following the release of the first collection, Seductress, on Wednesday, three additional collections are planned for release later this year.

Fans can look forward to the collections named Comfy, Playful and Romantic in the coming months.

I felt ‘Seductress’ was a strong way to start the story,” Sweeney said. “It’s assertive, self-assured, and doesn’t apologize for anything. It’s about taking control of your own strength and what you want.

From the very beginning, Syrn was designed to be a brand that embraces and celebrates all aspects of femininity. It’s about personal confidence and how clothing makes you feel, not about pleasing others. The ‘Seductress’ collection captures that empowering feeling of truly being yourself.

Syrn offers 44 sizes, ranging from 30B to 42DDD. 

The latest photos for her Syrn collection are stunning. The popular actress styled her blonde hair in loose waves, paired with black eyeliner and mauve lipstick, creating a glamorous look as if she were heading out for the evening from her luxurious hotel room.

The startling images were from famed Vogue magazine photographer Ellen Von Unwerth.

Sweeney shared that her inspiration came from a personal experience. She remembered being uncomfortable with bras in sixth grade and how excited she was when she finally found one that fit well and made her feel good. That feeling is at the heart of her brand, Syrn, which focuses on creating bras for all different body types.

The actress explained that she wanted to build a space celebrating the many facets of womanhood. She shared that she enjoys a wide range of activities – from working on cars and waterskiing to attending glamorous events and relaxing at home with her dogs – emphasizing that no woman can be defined by a single identity.

She went on to say that lingerie is a great way to express who you are. It can make you feel both feminine and strong, and you can enjoy it just for yourself if that’s what you prefer.

Instagram messages were also shared.

The artist announced on Instagram that she’ll be revealing the first details about her new ‘Seductress’ collection tomorrow, playfully hinting at the upcoming reveal with a winking emoji.

We’re excited to announce our first collection, ‘All About The Assets,’ featuring photos by Ellen von Unwerth! You can shop the collection tomorrow starting at 8 AM Pacific Time for early access, and 9 AM Pacific Time for everyone else.

Earlier on Tuesday the actress was seen in off-white lace lingerie from the same line.

This comes just after new she could face criminal charges after hanging bras on the Hollywood sign.

The actress and her crew secretly carried lingerie from her new brand, SYRN, up to the famous Hollywood Sign. They had to climb an eight-foot fence and hike up the hill to get there.

They shared a video on Instagram showing them hanging bras on the Hollywood sign, posing for pictures, and then taking the lingerie down. Some reports claim a few bras were left behind on the hillside.

Even though the filmmakers had a permit, they might still face legal consequences for what they did.

The Hollywood Chamber of Commerce, which owns the rights to the Hollywood sign’s image, has announced that you now need a license or permission to visit the landmark. The Hollywood Sign Trust manages access.

Steve Nissen, president and CEO of the Hollywood Chamber of Commerce, stated to ABC News that the photoshoot with Sydney Sweeney at the Hollywood Sign was done without their permission or knowledge. They were not aware of the production beforehand.

The Hollywood Chamber of Commerce legally owns the rights to the Hollywood Sign’s image. If you want to use the sign for business or promotional reasons, you need to get permission or a license from them first.

The Hollywood Chamber of Commerce confirms that no permission or license was requested from, nor granted by, them for the production featuring Sydney Sweeney, as reported by TMZ.

TMZ reports the film crew was authorized to shoot near the Hollywood Sign, but allegedly didn’t get permission to climb on it, touch it, or make any changes to it.

Even though the sign is located on public property, it’s in an area where climbing isn’t allowed and is actually against the law.

Entering the property without permission is a misdemeanor crime. You could face a fine of up to $1,000 or even a jail sentence of up to six months.

The Chamber hasn’t reported any trespassing or vandalism yet, and they are continuing to investigate what happened.

Honestly, I’m losing sleep over this whole thing! Nissen just said they’re still trying to figure out how this production even got onto the property, and if anyone even approved it. It’s driving me crazy – who let them in?! I need answers!

TMZ reported that the Chamber also sent a letter to the production company.

We’ve learned that you and your team filmed the Hollywood Sign last night as part of a project for Persuasion Pictures.

The Hollywood Chamber of Commerce owns the rights to the Hollywood Sign’s image. You and your production company haven’t gotten permission to use those images for any commercial purposes.

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2026-02-02 19:50