Sydney Sweeney stuns in a plunging lace bra with suspenders and a feathered robe in a racy new photoshoot for her lingerie brand

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Sydney Sweeney looked incredible in a new photoshoot for her lingerie brand, Syrn, showcasing daring and revealing sets.

The 28-year-old actress stunned in a bold, black lace outfit, complete with suspenders and a fluffy feathered robe.

Sydney put on a revealing bra and panties, completing the look with long, sheer gloves.

She then showcased a bright pink outfit, hiding her eyes behind sunglasses as she posed in the backseat of a car.

Earlier this week, she launched her lingerie brand, SYRN, with a memorable publicity event: she hung bras on the famous Hollywood Sign.

The brand offers 44 sizes, ranging from 30B to 42DDD, with most styles under $100. 

In an interview with Elle magazine, Sydney explained her inspiration for the new line. She wanted to create a brand that truly connects with women, offering a feeling and experience rather than simply telling them what to think. She envisioned a lingerie brand that understands women’s needs and perspectives.

She explained that Syrn is about feeling good in your own skin – confident, sexy, strong, gentle, or even playful – however you feel on any given day.

I started this project alone, hoping to build something practical and empowering – something that helps people achieve their potential without limitations.

Sweeney worked hard to make the undergarments feel as comfortable as a second skin. 

She explained that, just like fingerprints, every woman’s body is unique, and she wanted her designs to reflect that diversity.

The actress is facing potential legal issues after a recent publicity event reportedly involved her hanging bras on the famous Hollywood Sign.

TMZ reports that the star of Housemaid was spotted climbing one of the large white Hollywood letters late at night, while a film crew captured the scene.

Footage shows Sydney scaling the ‘H’ structure and then hanging bras as a clothesline across it.

Okay, so I’m hearing from my sources that the recent video everyone’s talking about wasn’t just for fun! It was actually a sneak peek to build excitement for my new lingerie line – and get this, it’s got some serious backing from Jeff Bezos himself! Pretty exciting, right? We’re really aiming to make women feel confident and beautiful, and having his support means we can reach so many more of you.

Although the actress apparently had a permit to film, authorities suggest it didn’t cover the specific activity shown in the video.

According to TMZ, Sydney Sweeney’s film crew received permission to film near the Hollywood Sign, but they weren’t authorized to touch, climb on, or change the sign in any way.

According to an email reportedly sent to the production company and obtained by TMZ, the Chamber of Commerce stated that filming the landmark for commercial purposes needs a specific license, which hadn’t been requested or granted.

I was really surprised to get an email today about the footage my team and I shot of the Hollywood Sign last night. Apparently, the Hollywood Chamber of Commerce owns the rights to the Sign’s image, and we didn’t get permission to use it in our project for Persuasion Pictures. They’re letting us know that we need authorization for any commercial use of the footage, which is totally understandable, but a bit of a shock! We’re working on getting everything sorted out now.

The email also mentioned that FilmLA had already informed the production team they needed permission from the Chamber of Commerce before filming the sign for advertising.

The head of the Hollywood Chamber of Commerce, which legally owns the Hollywood Sign, told TMZ that the recent display was done without permission. They stated that no authorization was given for the stunt, as is normally required.

After the photoshoot finished, the bras were taken away, but some were supposedly still left on the hill.

The Daily Mail has contacted both Sydney Sweeney’s team and the Hollywood Chamber of Commerce for comment, but they haven’t received a response yet.

The Hollywood Sign is a famous Los Angeles landmark that people aren’t allowed to climb or perform stunts on. In the past, those who have tried to do so without permission have been arrested and fined.

It’s currently unknown if the video footage taken by Sweeney will be used for commercial purposes. Apparently, any business use would need permission or a license from the Hollywood Chamber of Commerce, even after the fact.

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2026-01-28 19:50